The Growth Initiative follows a dynamic “New Program Accelerator” approach that includes four progressive phases: Ideate, Cultivate, Activate, and Evaluate.
In the first phase, “Ideate,” we gather and review new ideas for UWSP academic programs.
If there are initial indicators of potential success for the new program idea, such as market or employer demand and faculty interest and expertise, then the respective College Dean may approve the idea to move into phase two “Cultivate.” During this phase, we conduct more formal market research, continue to refine the budget plan, determine accreditation needs, and seek the appropriate stakeholder approvals.
Once the required approvals are granted and funding is secured, the new program idea moves into the third phase “Activate.” Here, we identify a Program Director, develop marketing campaigns, finalize the program budget, complete program/course/curriculum design, and finally, launch the program. The Activate phase includes many parallel activities and checkpoints along the way to ensure program development is efficient and is continuously moving forward to achieve program launch.
The last phase, “Evaluate,” is an ongoing process post-program launch that involves program evaluation and continuous improvement. We focus on program optimization, curriculum enhancement, and course redesign activities to ensure program effectiveness.
Ideas for additional new programs may also spring up from conversations that take place in the New Program Accelerator process!