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School of Business and Economics Marketing Degree

Major

Drive organizational success through stakeholder engagement

As a marketing student at UW-Stevens Point, you will learn to identify new markets and design campaigns to connect businesses with customers. You’ll develop a mix of analytical and decision-making skills to creatively and strategically promote your organization. 

Why study Marketing at UW-Stevens Point?

Develop important people skills and build your professional network by participating in our unique events program. Hear top-notch speakers and meet local business representatives at our panel discussions, networking events and career-skills workshops. Choose from more than 300 Smiley Professional Events every year to build your personal path to career success. Acquire valuable on-the-job experience and course credit by working in a business or non–profit organization. Many interns get hired before graduation and receive job offers upon completing their internship.

Anderson Classroom to Career Center

The Keith and Tammy Anderson Classroom to Career (C2C) Center provides a single location for UW-Stevens Point School of Business and Economics students to learn about majors, receive career and financial support, and discover internship and professional development opportunities. The Anderson C2C Center also serves as a hub for business outreach and event planning.
Nathaniel Taylor
Marketing

Hired Before Graduation

Nathaniel Taylor ’22

Nathaniel Taylor was hired before graduation at Sentry Insurance in Stevens Point, Wis., as a associate marketing analyst.
Amie Smith
Marketing

Insights of Interns

Amie Smith

Amie Smith interned with the Boys & Girls Club of Portage County in Stevens Point, Wis., where she learned numerous types of marketing and fundraising efforts. This included tasks such as creating social media posts, making monthly newsletters and virtual event planning.
Alumni Map

Alumni Map

Where are they now?

UW-Stevens Point School of Business and Economics alumni live and work all over the world—so if you’re looking for networking opportunities close to a new home or contact info for fellow Pointers in another city, you’re in luck. Check out our map and follow our LinkedIn page! If you’d like to add your info to our interactive alumni map, just complete this form.
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What to Expect? 

With a bachelor’s degree in marketing, you’ll qualify for an array of leadership positions and other advanced roles in private, public, and nonprofit organizations. Some marketing graduates also venture into entrepreneurship, creating their own successful businesses from the ground up. You’ll have the option to  work across industries  in positions such as: 

  • marketing specialist 
  • public relations/communications specialist 
  • marketing coordinator/assistant 
  • market research analyst 
  • sales representative 
  • business development/sales manager 
  • account manager/representative 
  • product manager 

Statewide job growth in marketing is projected to increase by 19% between 2014 and 2024. Learn to drive organizational success by getting the word out about products and services. Students take  courses  in business, consumer behavior, marketing research, digital marketing, sports marketing, international marketing, and strategy. These classes improve critical thinking and foster the creativity necessary to lead marketing campaigns. 

Get Involved on Campus

Students develop important people skills and build professional network by participating in our unique Smiley Professional Events program. Hear top-notch speakers and meet local business representatives at our panel discussions, networking events and career-skills workshops. Choose from more than 300 Pro Events every year to build your personal path to career success.

The School of Business and Economics encourages all of our majors to develop their knowledge and skills outside of traditional classroom settings by joining one of our student organizations including:

  • Entrepreneurship Club
  • Financial Literacy Association
  • Professional Speaking and Leadership Club

Meet Your Faculty and Staff

Our faculty and staff members have real-world experience in a wide range of business disciplines as well as degrees from some of the most highly respected universities internationally. You’ll benefit from our hands-on style of instruction, personal attention and comprehensive understanding of our fields as you learn key concepts and practices of business applications.
Ricardo Boeing

Ricardo Boeing

  • Director of Internships – School of Business and Economics
  • Associate Professor – Marketing
715-346-2736
Kit Kiefer

Kit Kiefer

  • Lecturer – School of Business and Economics
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Marty Meyers

  • Associate Professor – Business
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Fran Reinert

  • Assistant Professor – Marketing
715-310-6868
AACSB

AACSB Accreditation

The UW-Stevens Point School of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Graduates will complete degrees from a program ranked among the top 20 percent in the nation and top 5 percent in the world.