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Ricardo Boeing


Experience and Interests

Teaching Experience

  • Associate Professor, UW-Stevens Point (2021-present)
  • Assistant Professor, UW-Stevens Point (2015-2021)
  • Associate Professor, Itajai Valley University-Santa Catarina, Brazil (2003-15)

Research Interests

  • Mere Exposure effect
  • Consumer Behavior
  • Promotion strategies
  • Internship perceptions/impact

Professional Experience

  • Business incubator (UNIINOVA) Director (2011-15)
  • Marketing/Business Consultant (2004-08)



  • National Society of Leadership and Success chapter’s advisor (2016-present)
  • Ski and Snowboard club adviser (2018-present)
  • Entrepreneurship Club adviser (2017-19)
  • Presenter/Host – UW-Stevens Point School of Business and Economics Smiley Pro Events (2016-present)

Presentations and Publications

  • Johnson, Jeff & Boeing, Ricardo. (2016). A União Faz a Força (There is strength in unity): understanding the sales–marketing interface in Brasil. Journal of Personal Selling & Sales Management. 36. 1-16. 10.1080/08853134.2016.1181524.

Fun Facts

Last book you read?

“O Caminho da Servidao”

Best advice you ever received?

Don’t ever try to please everyone.

What did you want to be when you were growing up?


Favorite Quote?

Ask not what your country can do for you, but what you can do for your country. ~JFK

One thing about your department you are most proud of?

I really enjoy how everyone gets along and how I can count on any of them if I ever need anyone. It is one of the few places I know where everyone wants to see everyone succeed.

What do you like most about teaching?

Engaging and Interacting with students. Being able to make a difference in theirs lives is really rewarding to me.

A piece of advice For students in your school?

Connect with your professors during their office hours, even if it is just to chat.

Ricardo Boeing
Director of Internships - Sentry School of Business and Economics
Associate Professor - Marketing

436 College of Professional Studies


Ph.D. in Business Administration Emphasis in Marketing
Fundacao Getulio Vargas, FGV - EAESP, 2012

Graduate Visiting Scholar - Marketing Ph.D. Program
University of Nebraska-Lincoln, 2010

M.S. in Business Administration
Universidade do Vale to Itajaí – UNIVALI

MBA in Marketing
Fundação Getúlio Vargas - EBAPE

B.S. in Business Administration
Universidade do Vale do Itajaí


BUS 330 - Principles of Marketing
BUS 333 - eMarketing
BUS 334 - Sports Marketing
BUS 335 - Retailing
BUS 438 - Marketing Strategy
BUS 490 - Special Topics
BUS 493 - Internship in China
BUS 496 - Internship Business Administration
BUS 498 - International Internship
BUS 499 - Special Work - Managing Global Organizations