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Kit Kiefer


Experience and Interests

Teaching and Mentoring Experience

  • Chief Mentoring Officer, Agency 81, UW-Stevens Point (2021-present)
  • Lecturer, Sentry School of Business and Economics, UW-Stevens Point (September 2020-present)
  • Lecturer, College of Fine Arts and Communication, UW-Stevens Point (September 2015-May 2016, January 2020-May 2020)

Research Interests

  • Marketing Research
  • Marketing Platforms and Systems
  • Brand and Product Management

Professional Experience

  • Communications Manager, Berkshire Hathaway Travel Protection (2013-18)
  • Corporate Communications Manager, Delta Dental of Wisconsin (2002-2013)
  • President, C.C. West Consulting (1999-2002)
  • Vice President, Professional Hobby Consultants (1992-99)
  • Editor, Krause Publications (1984-92)
  • Writer, The New York Times (2008-09)



  • Academic Staff Council
  • Agency 81
  • Guest Presenter, Public Relations Student Society of America


  • Served on boards of various community organizations

Fun Facts

Last book you read?

The Fireside Book of Boxing

Best piece of advice ever received?

Know when to hold ’em, know when to fold ’em, know when to walk away, know when to run.

What did you want to be when you were growing up?

A dancer

Favorite Quote?

“But soon he knew himself the most unfit
Of men to herd with Man; with whom he held
Little in common; untaught to submit
His thoughts to others, though his soul was quelled,
In youth by his own thoughts; still uncompelled,
He would not yield dominion of his mind
To spirits against whom his own rebelled;
Proud though in desolation; which could find
A life within itself, to breathe without mankind.”

What makes me most proud of my school?

I’ve never felt so welcome and so valued as I have within the School of Business and Economics.

What do you enjoy most about teaching?

Working with students, and getting them as excited as I am about the subjects I teach.

A piece of advice to students pursuing education in your department

Take Brand and Product Management! It’s a great class!

Kit Kiefer
Lecturer - Sentry School of Business and Economics

234 Communication Arts Center


M.A. in Communication
UW-Stevens Point, 2009

B.A. in Journalism; Political Science
UW-River Falls, 1981

A.A. in Political Science
UW-Marathon County, 1979