Arts, Entertainment and Media Management
Combine business skills with your creative side!
With this major you will explore the interrelationship of the arts, communication skills, and business constraints that apply to financing, production, promotion, and marketing in the creative industries.
With courses from both the College of Fine Arts and Communication and the Sentry School of Business and Economics, you will learn artistic and cultural values along with transferrable skills of organizational development, public relations, marketing, and leadership to manage your own creative career or facilitate the work of other artists.
WHY STUDY ARTS, ENTERTAINMENT AND MEDIA MANAGEMENT AT UW-STEVENS POINT?
The Arts, Entertainment and Media Management program, established in 1988, is the oldest undergraduate program of its kind in the state. It requires no audition or interview for admission.
Major Pairings
Arts, Entertainment and Media Management pairs well with an array of programs to expand your career options:
- Art, Art History, Graphic Design
- Business, Marketing,
- Professional Communication
- Dance
- Interior Architecture
- Media Studies
- Music, Music Education
- Theatre, Drama
COFAC Alumni
Whether you are a recent graduate or a longtime alum, you can make an important difference for today’s students in the College of Fine Arts and Communication. By volunteering to share your story, your network, your career advice, and your successes, you can help guide students through the start of their professional lives as they discover their purpose. You are a vital part of our Pointer family, and we look forward to hearing from you!
ABOUT THE PROGRAM
Ranked
Top in the state for the program and in the top 25 in the nation! (niche.com)
Courses
Combines skills in business, communication, arts and media to prepare you to engage in the creative industries.
Internship/Externship
Internships are required for the arts, entertainment and media management major. Each student must complete two, two-credit internships and a six-credit externship. Internships typically are done locally with campus or community organizations. Externships are completed while working at least half-time for organizations, often outside Stevens Point. Students also may elect to complete this program through UW-Stevens Point’s London externship program.
Involvement
Student organizations include:
- Campus Activities and Student Engagement (CASE) Events
- Pointer Studios (student television and video production)
- Public Relations Student Society of America (PRSSA)
- The Pointer (student newspaper)
- WWSP-90FM (radio)
Students also have the opportunity to participate in a number of fraternities, honorary societies, and clubs at UWSP. Visit the UW-Stevens Point Information Network (SPIN) for more information or to find a group, join an organization, sign up for an event, volunteer, get around campus, access campus resources and more!
Upon graduating, our students find career placement in positions including:
- Arts Coordinator
- Arts Administration
- Curator
- Manager of Bookings and Contracts
- Film and Arts Coordinator
- Stage Manager
- Gifts/Fundraising Manager
- Museum Educator
- Casting Director
- Public Arts Assistant
- Director of Advancement
- Music Coordinator
- Manager of Learning and Interpretation
- Managing Director
- Exhibit Technician
- Event Coordinator and Marketing Assistant
arts, entertainment and media management (BA)
This program is administered by the area of Arts, Entertainment and Media Management in the School of Performing Arts and consists of 52-60 credits (depending on language placement).
ARTS, ENTERTAINMENT AND MEDIA MANAGEMENT MINOR
We also offer a minor consisting of 20 credits administered by the area of Arts, Entertainment and Media Management in the School of Performing Arts.
The minor is available to students majoring in Art, Dance, Graphic Design, Interior Architecture, Music, Professional Communication, or Theatre. If you are interested in declaring an arts, entertainment and media management minor, you must meet with Jim O’Connell or the Department of Theatre and Dance to make an appointment.
Within this interdisciplinary minor, you will explore the interrelationships of formal and informal structures needed for financing, producing, promoting, and marketing of the arts. Even if you intend to become a practicing artist, this course of study will expose you to skills you will need to make a successful career.
MEET YOUR FACULTY AND STAFF
UW-Stevens Point faculty members are accessible and happy to help majors get the most out of their educational experience. Our experienced faculty integrates acting, voice and movement into a rigorous professional training program. They have directed and performed nationally and internationally throughout their careers.
Meet the entire Theatre & Dance Faculty and Staff
Jim O’Connell
- Associate Professor – Arts Management
- Arts Management Coordinator
Michael Estanich
- Department Chair – Theatre and Dance
- Professor – Dance
- [ More… ]
accreditation

Association of Arts Administration Educators
UW-Stevens Point Department of Theatre & Dance is a proud member of the Association of Arts Administration Educators (AAAE). AAAE advances an inclusive, equitable, and resilient environment for the arts by supporting arts administration education faculty and programs and serving as a hub for knowledge.
Follow AAAE on Facebook, Instagram, Twitter, and LinkedIn to keep up-to-date with what is current in the Arts Administration profession!
School of Performing Arts
Department of Theatre & Dance
UW-Stevens Point offers five theatre and dance degree tracks, including three highly competitive conservatory-styled BFA programs in Musical Theatre, Acting, and Design and Technology. In addition, we offer two liberal arts degrees: the BA Dance major and minor, with coursework in ballet, modern, jazz, tap and theoretical studies, and the BA Drama major, which allows students to study multiple focused areas such as playwriting, dramaturgy, directing, design, and acting. These excellent academic and production programs have established UW-Stevens Point as a primary undergraduate center in Wisconsin for students interested in the performing arts.
School of Performing Arts – Department of Theatre and Dance
College of Fine Arts and Communication
161 Noel Fine Arts Center, 1800 Portage Street
Stevens Point, WI 54481-3897
(715) 346-4429 | Fax: 715-346-4794
For ticket information: 715-346-4100
Email: theatre@uwsp.edu