STRATEGY BASED ON RESEARCH
Whether your school or department is ready to develop a new program, increase enrollment or take the next step in making hard strategic-decisions, the UW-Stevens Point Insights Unit, part of the Enrollment Operations in the Division of Marketing and Enrollment, is here to support your big move with data-driven market research. The team is comprised of individuals with years of experience in research, admissions, recruitment, retention, advising, adult-student marketing and communications.
SERVICES WE PROVIDE
- Market research for new program development
-Competitor Analysis
-Curriculum Comparison
-Occupational Analysis
-Skills Analysis
-Feasibility Study
- Survey development, execution, and analysis
- New student recruitment and enrollment strategies
- Continuous improvement support
Mission Statement
The Insights Unit’s mission is to use data-driven insights and market research to empower our stakeholders at UW-Stevens Point to make informed decisions on new program development, new student recruitment, financial aid, marketing, and other strategic initiatives.
Vision Statement
Our vision is to lead the way in advancing a culture of data-driven decision-making. Through a pursuit of excellence, we strive for continuous improvement in our methodologies and offerings, ensuring that our stakeholders consistently receive the most accurate and actionable insights that drive strategic decision-making, enabling them to emerge at the forefront of a rapidly evolving market.
Values
- Accurate and Reliable Data
- Transparent, Timely, and Direct Communication
- Honesty, Openness, and Accountability
- Actionable Results with Next-Level Service and Support
- Commitment to Continuous Improvement
- Curiosity in the Pursuit of Information and Advancing Knowledge
- Focus on Collaborative Relationships
- Integrity and Mutual Respect
2025 Feedback from Continuous Improvement Survey
“The Insights team is INVALUABLE in our efforts to advance new programs through the UW System process both on campus and down in Madison. The marketing and student data is critical for our argument to begin a new program. We would not be nearly as successful without the stellar work from Laura Bell, Sarah Foster, and Marta Rusten. Not only is their analysis exceptional, but their discussion and recommendations are based on evidence from all data points. Their work is much appreciated!”
“The Insights Unit has grown to be a positive force for strategic decision-making in revenue-generation, student alignment, market alignment, and investment of our institutional time, money, and talent. We are quite fortunate to have such a capable research team at UWSP.”
“The Insights Unit is a valuable asset to our campus. My experience with their team has been nothing but positive. They particularly excel at:
-Facilitating productive meetings
-Developing clear processes and timelines
-Summarizing meeting action items
-Accountability
-Developing positive working relationships
Thank you for your great partnership!”
2024 Feedback from Continuous Improvement Survey
“The research and development arm for jumpstarting new academic programs has exceeded expectations in its ability to proactively consider new viable offerings. Moving forward, it will be important for the stakeholder groups who champion new programs to ensure the research findings and recommendations are considered throughout the development and launch of new programs.”
“I love working directly with the Insights Unit at UW-Stevens Point. The market research they provide helps my team make sound marketing decisions on behalf of the university.”
Laura Bell
- Associate Chief Marketing and Enrollment Officer
Enrollment Management
Sarah Foster
- Market Research Coordinator
Enrollment Management
Marta Rusten
- Strategic Enrollment Manager
Enrollment Management