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Fran Reinert

Experience and Interests


  • Assistant Professor of Marketing, UW-Stevens Point (2022-present)
  • Associate Professor of Marketing, Universidade do Vale do Itajai (2018-2022)

Research Interests

  • Consumer behavior
  • Cause-related Marketing
  • CSR and sustainability


  • International Marketing Manager, Trade Junior – UNIVALI (2019-2020)
  • Founder & partner, Marketing manager, Bittencourt & Reinert Language School, Brazil. (2004-present)
  • Ibero Cruceros, Spanish Cruize Co. (2008)
  • The Hempel Boutique Hotel, London, UK. (2007)

Presentations and Publications



Professional Memberships

  • Member, Academy of Marketing (2018-present)
  • Member, European Academy of Management (2016-present)
  • Member, Academy of Management (2016-present)
  • Member, ANPAD – Associação Nacional de Pós-graduação e Pesquisa em Administração. (Brazilian Academy of Management) (2013-present)

Fun Facts

Best advice you ever received?

Follow your dreams!

What did you want to be when you were growing up?


What do you enjoy most about teaching?

I love connecting with students and see how education has the power of changing lives.

Cupola graphic.
Assistant Professor - Marketing

434 College of Professional Studies


Ph.D. in Business Management
Universidade do Vale do Itajai, 2018

M.A. in Corporate Social Responsibility
Universidade do Vale do Itajai, 2012

B.A. in Tourism Management and Hospitality
Universidade do Vale do Itajai, 2001