Department letterhead
All university department and branch campus stationery must use the
standard letterhead format. Up to three lines may be used under the
university name with a maximum of four lines on the right side in the
address and contact information (see example below). No footers are
used on department stationery.
Letterhead printed on office printers must be black and white due to
the inconsistent color production of office printers. Letterhead printed
through Printing and Design may be in color or black and white.
Contact Printing and Design, uwsp.edu/printdesign, for electronic and
printed letterhead.
Email signature
Official email signature should
include, in decending order, name,
title, university name (or branch
campus), department name and
phone number. Optional information
includes mobile phone number, email,
social media contact and webpage.
The complete university logo or brand
extension is not required but may be
used (do not use the round symbol
without the word mark - see page 11).
Email template
Email correspondence using a
template with borders or a background
color must use a neutral (e.g., grey
or tan) or university colors. Links
(buttons) to donations and department
social media sites may be included in
the footer. Links to third-party product
endorsements are not allowed.
Return address
The return address on envelopes and publications includes the
UW-Stevens Point symbol and one of the approved university fonts
(see page 19):
Department envelopes with preprinted return addresses can be ordered
through Printing and Design.
Folded mailer
For mail processing purposes, return address must be placed on the top
corner of the open edge and not by the fold.
Postcard
To qualify for mailing first class, the
postcard must be:
• rectangular,
• at least 3-1/2 inches high by
5 inches long by 0.007 inch thick,
and
• no more than 4-1/4 inches
high by 6 inches long by 0.016
inches thick.
The U.S. Postal Service has
requirements for proper automated
mailing and delivery. Layouts that
don’t comply run the risk of
limited deliverability and higher
postage costs.
Layout for address side of postcard (above) must meet
minimum postal requirements to avoid additional charges or
delay in delivery.
Business cards
State law requires all printed material, including business cards, be
ordered through the campus print manager (Printing and Design).
Business cards for all units and departments, including branch
campuses, must use one of the two standard formats. Student
organizations do not use these formats. Partnership entities may use
these formats as long as no modification is done to the layout.
Information deamed necessary may be added to the back side of the
business card with approval by UCM. Double-sided business cards
with different departments are not allowed. Alternate language with
the same information is allowed on the back side. The default website
is uwsp.edu. Official department/unit websites may be used. URL to
a department social media account may be included in place of the
website. No personal websites or social media accounts are allowed.
It is recommended to have the university mission statement appear on
the back of the business card. No other mission statements are allowed.
Mission statement
Through the discovery, dissemination and application of knowledge,
the University of Wisconsin-Stevens Point fosters intellectual growth,
provides a broad-based education, models community engagement and
prepares students for success in a diverse and sustainable world.
The order, placement and use of syntax in the template must appear as shown in
the examples above. Note: no comma between room and building; street and
avenue are abbreviated. If using Ph.D. abbreviation with your name, it will appear
as name, Ph.D.