Posting for UW-Stevens Point
Reserve the right and responsibility to delete posts. Once posted, the university reserves the right to delete submissions that contain vulgar language, personal attacks of any kind, or offensive comments that target or disparage any ethnic, racial or religious groups. Further, the university also reserves the right to delete comments that include spam, advertisements, links to other sites, are off topic and/or disruptive, advocate illegal activity, promote particular services, products or political organizations, infringe on copyrights or trademarks or are outdated. (Adapted from the City of Stevens Point Facebook Policy.)
Link back. You are expected to link back to the university's website when it's appropriate for promoting our programs. Do not link to the private, personal social media accounts of students, faculty and/or staff, especially for the purpose of promoting university programs.
Be transparent. If you participate in or maintain a social media site on behalf of the university, clearly state your role and goals. Have discussions with your supervisor in regards to when you are empowered to respond directly to users and/or when you may need approval.
Be connected. If you have been authorized by your supervisor to create an official UW-Stevens Point social media site or a video for posting in locations such as YouTube, please contact the licensing coordinator in University Communications and Marketing for an approved logo and images to ensure coordination with other UW-Stevens Point sites and content.
Be respectful. As a UW-Stevens Point employee, you should understand the university's commitment to respecting the dignity of others and to the civil and thoughtful discussion of opposing ideas. Some online communities can be volatile, tempting users to behave in ways they otherwise would not. Your reputation, and UW-Stevens Point’s, are best served when you remain above the fray.
Be thoughtful. If you have any questions about whether it is appropriate to write about certain kinds of material in your role as a UW-Stevens Point employee, ask your supervisor before you post. Remember that policies such as FERPA Compliance apply to social media.
Know the rules. Become familiar with the terms of service and policies of sites and networks in which you participate. Pay attention to updates. If the legal language is hard to follow, follow a respected blogger or two who discuss service changes in their posts. The following links may be helpful.
Keep your personal views separate. Uphold the university's mission and values in your activities. Don't include political comments or comments on social issues except in support of positions UW-Stevens Point has already taken. This includes changes to your photo or avatar in relation to political or social issues.
Post frequently. UW-Stevens Point guidelines and most professional marketing standards recommend posting to Instagram one time a day, Facebook one or two times a day, Twitter at least three times a day, and LinkedIn one time of day. Inactivity for 30 days will result in University Communications and Marketing asking you do post or to delete your account.
Use timely and appropriate hashtags. UW-Stevens Point has determined specific brand hashtags as well as recruitment, retention and advancement-focused hashtags to be used and promoted appropriately across social media channels. The university hashtag calendar includes widely-used and accepted hashtags applicable to specific university events throughout each year. Contact the online content coordinator in University Communications and Marketing for more information.
Recommended:
- Facebook: 1-3 hashtags
- Twitter: 1-2 hashtags
- Instagram: 9 hashtags
- LinkedIn: 1-3 hashtags
Understand fundraising and development benefits. University Advancement does not support third-party endorsements. Contact the UW-Stevens Point Foundation and University Communications and Marketing before creating a cause on a social media site to ensure it coordinates with the university’s overall campaign message.
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