Associate professor talks about data mining through retail
WSAW Channel 7 Wausau

By Liz Hayes

We know that the federal government is spying on us, tracking our phone calls and emails, but not everyone knows that private companies are also collecting a lot of information on us.

It's known as data mining. Retailers call it a marketing tool, but consumer privacy experts call it an invasion of privacy that could easily be used against us....

...Tim Krause is an associate professor at UW-Stevens Point. He teaches courses in the computing and new media technology department. Krause says the evolution of information technology has allowed private companies to store massive amounts of information on consumer behavior.


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