By Melissa Matthews
Tuesday was like any other day for some people, but for the internet, media, and early adopters, it was practically a national holiday: Apple officially announced the iPhone X. With the entry model costing just under $1,000, many are speculating whether anyone will pay the equivalent of a month's rent for a room in Brooklyn.
While you may expect Apple loyalists to get in line, only 12 percent of people said they’d buy the phone regardless of price, according to a small poll of 527 people conducted by SurveyMonkey and market research group Creative Strategies, USA Today reports. Still, there are many who will add the costly item to their cart. Psychologist Susan Weinschenk, Ph.D, a behavioral science consultant and adjunct professor at the University of Wisconsin, Stevens Point, explains there are two ways that people will go about buying the new iPhone X: either out of habit, or by taking a goal-oriented approach.
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