Sentry School of Business and Economics
Sport Business Degree
Major, Minor, Undergraduate Certificate
JOIN THE WINNING TEAM
Kicking off fall 2026, UW-Stevens Point will be offering the Midwest’s only sport business major from an AACSB-accredited business school at a public university. As a sport business student, you’ll learn how to provide marketing, analytics, event-promotion and merchandising support to athletes and teams, driving attendance and support and providing the data teams and programs rely on for success.
Why study Sport Business at UW-Stevens Point?
The Sentry School’s sport business major is a 78-credit program with a full 57 credit hours of sport-related classes including – sports marketing, sports finance, data analytics for sports, event promotion, sports sponsorships and more. You’ll be prepped for leadership in a $600 billion industry with more than 100,000 estimated job openings.
In addition to extracurricular activities through Pro Events and the Anderson Center you’ll have the chance to intern with a regional or national sports team, program, facility or business affiliate, learning the ropes and building on what you learn in class.
Insights of Interns
Paige Anderson
Paige Anderson interned with the Wausau Woodchucks as a hospitality operations intern where she was in charge of preparing the park for game days, making sure that all of the outing areas and game day staff had what they needed, to make the game day experience a good one for all.
Hired Before Graduation
Nick Schiek
Nick Schiek was hired before graduation at Sand Valley in Nekoosa as an assistant golf professional.
Anderson Classroom to Career Center
The Keith and Tammy Anderson Classroom to Career (C2C) Center provides a single location for UW-Stevens Point School of Business and Economics students to learn about majors, receive career and financial support, and discover internship and professional development opportunities. The Anderson C2C Center also serves as a hub for business outreach and event planning.
previous slide
next slide
What to Expect?
Sports is a competitive industry. But with a bachelor’s degree in sport business, you’ll be able to work in roles including:
- player agent
- sports data analyst
- sports accountant
- event promoter
- general manager
- sports merchandiser
- product manager
- licensing specialist
- sports promotion
- social media manager
Students take sports-specific courses in analytics, finance, accounting, management, marketing and merchandising.
Get Involved on Campus
Students develop important people skills and build professional network by participating in our unique Smiley Professional Events program. Hear top-notch speakers and meet successful sport-businesspeople at our panel discussions, networking events and career-skills workshops. Choose from more than 300 Pro Events every year to build your personal path to career success.
The Sentry School of Business and Economics encourages our majors to develop knowledge and skills outside of traditional classroom settings by joining student organizations such as:
- Entrepreneurship Club
- Public Relations Student Society of America
- American Marketing Association
- Data Analytics Club
Sport Business
Navigate Your Major
Major Maps help students map their first day to the first job in their chosen field. While a four-year plan outlines classes to get a degree, Major Maps help students learn how to build career-ready skills and experiences outside the classroom. Each Major Map shows how students can get the most of their UW-Stevens Point journey from enrollment to graduation and beyond. It’s a roadmap to discovering your purpose!
Meet Your Faculty and Staff
Our faculty and staff members have real-world experience in a wide range of business disciplines as well as degrees from some of the most highly respected universities internationally. You’ll benefit from our hands-on style of instruction, personal attention and comprehensive understanding of our fields as you learn key concepts and practices of business applications.
Ricardo Boeing
- Director of Internships – Sentry School of Business and Economics
- Professor – Marketing
- Director – Center for Sales Excellence
715-346-2736
Kit Kiefer
- Lecturer – Sentry School of Business and Economics
AACSB Accreditation
UW-Stevens Point Sentry School of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Graduates will complete degrees from a program ranked among the top 20 percent in the nation and top 5 percent in the world.
This program has been submitted to the accreditor and is pending HLC review.
Sentry School of Business and Economics
Programs