Organizational capacity

programs

Image in the shape of a triangle with four distinct sections. The top section is light blue and labeled "Programs." All other sections are grayed out.

Programmatic capacity is demonstrated by achieving results. This is most often seen around lakes through projects and efforts to protect and restore lake health: restoring shoreland plant communities, installing rain gardens, or preventing aquatic invasive species. We have identified five aspects of programmatic capacity that strongly influence a group’s ability to get things done. These five overlap in varying degree with membership, organizational, and relational capacity. Programmatic capacity does depend on strengths in those other areas, and it would be hard to imagine an organization that consistently “gets things done” but is weak in those foundational areas.
Our five aspects of programmatic capacity include:

Leadership: The organization has invested in a process to recruit and train leaders on an ongoing basis that are decisive, honest, and knowledgeable and who are capable of listening, decision-making, and solving disputes to ensure that active leadership is available for all necessary tasks.

Completion of Demonstration Projects: The organization has taken a project from an
identified need to completion by recruiting necessary technical and financial resources and working together to reach a stated goal.

Growing Expertise: The organization has formally assessed and developed a plan to resolve training gaps that are limiting the organizations ability to communicate effectively about their key issues or to address other organizational deficiencies.

Access to Funding: Support for the organization is diversified and represents that other groups (foundations, agencies, etc.) are supportive of the mission.

Access to Community Power: The organization is effective at coordinating action with other community groups, has the support of local officials or community leaders, and works to actively position the mission as part of broader community priorities.

Capacity Toolbox

“Ready-to-go” Programs

The five aspects listed above are useful focus areas for an organization to explore, but we are also certain that a group with high programmatic capacity will engage in numerous activities to restore and protect lake health. Examples include:

These activities, more than anything else, illustrate what it means to have high programmatic capacity.

 
 
 
 

Community-based Social Marketing

There are four main steps to Community-based Social Marketing that can help a lake group prioritize and implement programs:

  1. Identify the barriers and benefits to an activity
  2. Develop a strategy that utilizes “tools” that have been shown to be effective
  3. Pilot the strategy
  4. Evaluate the strategy once it has been implemented

You can learn more by reading Quick Reference: Community-Based Social Marketing written by Doug McKenzie-Mohr, Ph.D., Environmental Psychologist.


Headshot of a woman with long brown hair smiling, wearing a gray jacket and standing in front of a calm waterbody during autumn.

For more information about organizational capacity for lake groups in Wisconsin contact:

Sara Windjue, Leadership and Capacity Development Specialist
(715) 346-3212 or sara.windjue@uwsp.edu​


Extension Lakes
College of Natural Resouces, University of Wisconsin-Stevens Point
800 Reserve St. Stevens Point, WI 54481-3897
Phone: 715-346-2116
Direct comments to lakes@uwsp.edu