Organizational capacity
programs

Programmatic capacity is demonstrated by achieving results. This is most often seen around lakes through projects and efforts to protect and restore lake health: restoring shoreland plant communities, installing rain gardens, or preventing aquatic invasive species. We have identified five aspects of programmatic capacity that strongly influence a group’s ability to get things done. These five overlap in varying degree with membership, organizational, and relational capacity. Programmatic capacity does depend on strengths in those other areas, and it would be hard to imagine an organization that consistently “gets things done” but is weak in those foundational areas.
Our five aspects of programmatic capacity include:
Leadership: The organization has invested in a process to recruit and train leaders on an ongoing basis that are decisive, honest, and knowledgeable and who are capable of listening, decision-making, and solving disputes to ensure that active leadership is available for all necessary tasks.
Completion of Demonstration Projects: The organization has taken a project from an
identified need to completion by recruiting necessary technical and financial resources and working together to reach a stated goal.
Growing Expertise: The organization has formally assessed and developed a plan to resolve training gaps that are limiting the organizations ability to communicate effectively about their key issues or to address other organizational deficiencies.
Access to Funding: Support for the organization is diversified and represents that other groups (foundations, agencies, etc.) are supportive of the mission.
Access to Community Power: The organization is effective at coordinating action with other community groups, has the support of local officials or community leaders, and works to actively position the mission as part of broader community priorities.
Capacity Toolbox
“Ready-to-go” Programs
The five aspects listed above are useful focus areas for an organization to explore, but we are also certain that a group with high programmatic capacity will engage in numerous activities to restore and protect lake health. Examples include:
- Volunteering with the Citizen Lake Monitoring Network (CLMN) to monitor lakes in your community.
- Becoming a Water Action Volunteer to monitor nearby streams.
- Participating in Clean Boats, Clean Waters to educate boaters at the landing.
- Having numerous Healthy Lakes & Rivers projects in and around the lake.
- Holding interesting annual meetings that engage everyone in the watershed.
- Conserving and restoring critical land on the lakeshore and in the watershed.
- Applying for funding of large-scale projects through the Wisconsin DNR’s Surface Water Grants program. These grants provide up to $200,000 for land or easement acquisitions, wetland and shoreline habitat restoration, or other projects identified in a DNR-approved lake management plan.
These activities, more than anything else, illustrate what it means to have high programmatic capacity.
Community-based Social Marketing
There are four main steps to Community-based Social Marketing that can help a lake group prioritize and implement programs:
- Identify the barriers and benefits to an activity
- Develop a strategy that utilizes “tools” that have been shown to be effective
- Pilot the strategy
- Evaluate the strategy once it has been implemented
You can learn more by reading Quick Reference: Community-Based Social Marketing written by Doug McKenzie-Mohr, Ph.D., Environmental Psychologist.
Internal organizational capacity articles (from your Lake Tides newsletter)
Please be patient as we work to update links to these past newsletter articles.

For more information about organizational capacity for lake groups in Wisconsin contact:
Sara Windjue, Leadership and Capacity Development Specialist
(715) 346-3212 or sara.windjue@uwsp.edu
Extension Lakes
College of Natural Resouces, University of Wisconsin-Stevens Point
800 Reserve St. Stevens Point, WI 54481-3897
Phone: 715-346-2116
Direct comments to lakes@uwsp.edu