Zhonghua Zhang
Bio
Coming soon.
Experience and Interests
Teaching
- Assistant Professor of Accounting – UW-Stevens Point (2026-present)
- Instructor – Washington State University (2021-2026)
- Courses taught: Financial Accounting, Managerial Accounting, Intermediate Accounting
Research Interests
- Financial Reporting
- Voluntary Disclosure
- ESG and Sustainability Reporting
Professional Experience
- Public Company Accounting Oversight Board
- PricewaterhouseCoopers
Presentations and Publications
Publications
- Potter, C., & Zhang, Z. (2026). Does puffery matter? Evidence from online business acquisitions. Review of Quantitative Finance and Accounting, 66, 235–267. https://doi.org/10.1007/s11156-025-01400-w
Involvement
Community
- Volunteer – Volunteer Income Tax Assistance (2016-2018)
Professional Memberships
- Member – American Accounting Association
Fun Facts
Last book you read?
Educated by Tara Westover
Best advice you ever received?
Focus on what you can control.
What did you want to be when you were growing up?
A fashion designer.
Favorite Quote?
Fall seven times, stand up eight.
What do you enjoy most about teaching?
I enjoy seeing the moment when a concept finally clicks for a student. Watching a student go from “I don’t understand this” to “I can do this on my own” is one of the most rewarding parts of teaching.
A piece of advice for students in your school?
Don’t be discouraged when you encounter something difficult. Give yourself time to learn, ask questions and keep practicing.