Central Wisconsin Digital and Social Media Conference
April 14, 2021 | 8 a.m.-4 p.m.
Business and Leadership, Conferences and Training, See Stevens Point Offerings
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Save the Date!
Wednesday, April 13, 2022


Join us for the Central Wisconsin Digital and Social Media Conference. Gain knowledge and insight from some of the best digital marketing and social media specialists in the industry! Google, LinkedIn, ROI, content marketing, marketing strategies and more!

This conference is for those who want to learn the basics and for those who are seeking new strategies to build upon their current digital and social media plans. 

  • Keynote speaker
  • Breakout sessions
  • Exhibitors

Who should attend

  • Business owners and aspiring entrepreneurs
  • Marketing professionals
  • Digital and social media specialists
  • Sales professionals
  • ...and anyone interested in advancing their marketing skills

>>> PLEASE NOTE: Information on the rest of this page is from our 2021 conference. 

Registration Information

Registration closed.

Registration Fee

Registration closed. 


Eric Spellmann

Eric Spellmann

Eric is the President of Spellmann & Associates. Eric has established himself as a leader in helping customers meet their online goals through practical, hands-on-application. In addition, he is a featured speaker at a number of national technology conferences. His unique style appeals to all levels of audiences. He is often hired to convey technically challenging topics to non-technical people. He is often labeled a "Technology Evangelist." His free online marketing videos continue to go viral with over a half million views and climbing.

Keynote Presentation: How to Rank Well on Google

Eric Spellmann is one of the industry leaders in helping business owners rank better on Google  Want proof?  Type the title of this presentation INTO Google! If you have a website, no doubt you are called at least once a month by someone promising to get you to the "number one spot in Google!"  Before you spend one cent, you need to understand how Google actually ranks your site. Eric's high-energy, low-tech presentation style will have even the most technophobic business owners riveted to their seats.  Google has CHANGED its method of ranking websites.  Strategies that worked last year no longer work. Eric explains in plain English how Google now "evaluates" your website.   His "white hat" approach to SEO (search engine ranking) guarantees you won't get in trouble with Google. Instead of "tricks", he gives actionable (and Google-approved) strategies that will help get you the search engine ranking you deserve.

Keynote session sponsored by UW-Stevens Point School of Business and Economics MBA Program in Applied Leadership and Decision-Making.
UWSP School of Business and Economics MBA Program


 Session A (9:30 - 10:45 a.m.)

Guerilla Branding - Online Strategies (Intermediate Track)

Presented by: Eric Spellmann, Spellman & Associates 

You know you need to market your business, but you may not have the financial resources to effectively utilize traditional marketing methods.  In this session, Eric explains numerous proven and successful strategies you can use to extend your branding reach.  By utilizing little-known online tools, you can cheaply (often freely) reach tens of thousands of potential customers.

Exclamation Services Sponsor

Thank you to Exclamation for being this session's sponsor!

How to Engage Followers on Social with Storytelling (Advanced Track)

Presenter: Chris Burns

On platforms like Facebook, there is more content than we have time to consume.  The algorithms are changing and the only way to stand out is by sharing compelling stories along with dynamic visual content. 

In this interactive workshop, Chris share a variety of themes you can use, demonstrate easy to use tactics, share ideas on how to tell a more compelling story, how to make your business sound more interesting, and create more engaging conversations with your followers. 

 Session B (11 a.m. - 12:15 p.m.)

The Power Formula for LinkedIn Success (Intermediate Track)

Presenter: Wayne Breitbarth, The Power Formula for LinkedIn Success

Ok, so you now have a LinkedIn profile, a bunch of connections, a company page and you are still wondering when something is going to happen?  If this sounds like you, be sure to attend this breakout session when Wayne Breitbarth, nationally recognized Linkedin trainer/speaker/author will help you learn how to effectively use LinkedIn to:
  • Promote and grow your business
  • Find your ideal prospects
  • Connect with decision-makers
  • Get found by the right people
  • Gain competitive intelligence
Let Wayne show you how investing in you and your company’s LinkedIn presence will lead to greater marketing and branding success.

Leveraging Social Media for Talent Acquisition and Retention (Advanced Track)

Presenter: Chris Burns

The unemployment rate is low and there is a lot of competition in the market but finding and retaining talent doesn't have to be difficult.

In this interactive workshop, Chris will share insight on how to create a social media strategy that incorporates talent acquisition, how to create eye-catching content, how to showcase company culture and how to find more qualified applicants on social media.

 Session C (1 - 2:15 p.m.)

Video in the Online World (Intermediate Track)

Presenter: Susan Reetz, Clear Focus Media LLC

Video is an important way to express your ideas and reach your audience. Google agrees. That's why they acquired YouTube.  In this workshop, you'll learn about the role video plays in the online world, steps for smooth production, and tips on deploying your masterpiece. Please note that our focus will not be on software or equipment.

The Building Blocks to a Highly Optimized Website (Advanced Track)

Presenter: Greg DiederichStellar Blue Technologies

In this workshop, we'll explore the steps necessary to build or enhance your existing website to help you reach your digital goals. Let's review the keys to driving more traffic, attracting and retaining more customers, and increasing your website's conversion rates together. We'll cover everything from upfront strategy and results-focused design, to understand the role analytics, content creation and SEO plays in managing a successful website that delivers. All of this means improved ROI for you!  

 Session D (2:30 - 3:45 p.m.)

Plan for Marketing Success (Intermediate Track)

Presented by: Stephanie Mueller, Elefantoosh Marketing

Let’s dig into why a marketing plan is so important. You will learn how to build a basic marketing plan from scratch. We’ll also discuss how to change and maintain your plan as you grow, along with adding new marketing opportunities along the way.

Using LinkedIn to Generate a Steady Stream of Sales Prospects (Advanced Track)

Presenter: Wayne Breitbarth, The Power Formula for LinkedIn Success

Are you a sales or marketing professional who is actively using LinkedIn but still looking for more ways to use it to generate quality leads and close more deals? Then let Wayne Breitbarth, nationally recognized Linkedin trainer/consultant/author help you move beyond the basics and use his proven social selling process to: 

  • Find prospects that lead to sales 
  • Drive traffic to your profile and website 
  • Discover insider information about your prospects 
  • Build credibility in your marketplace 
  • Develop an overall strategy to accomplish your most ambitious goals 
Don’t miss this chance to develop the LinkedIn skills that will help you generate a steady stream of sales leads that you can turn into sales dollars! 


 Wayne Breitbarth - LinkedIn Speaker | Author | Consultant

Wayne Breitbarth, CEO
Power Formula, LLC

Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author and an internationally recognized industry leader in LinkedIn training, marketing, and consulting. He has shared his expertise with more than 100,000 business professionals through private business consulting, dynamic presentations to worldwide audiences, and his critically acclaimed book.


Session Presentations: The Power Formula for LinkedIn Success, Using LinkedIn to Generate a Steady Stream of Sales Prospects

  Chris Burns - Public Speaker | Social Media Practitioner | Digital Marketing Expert

Chris Burns, Digital Marketing Specialist

He is a public speaker, social media practitioner and offers more than 15 years of experience in digital marketing. Chris also owns and operates the Social Station, a party bike that provides pedal-powered tours and is located in Downtown Appleton. And, just last year, published his first book. 


Session Presentations: How to Engage Followers on Social with Storytelling, Leveraging Social Media for Talent Acquisition and Retention

  Greg Diederich - Project Strategist

Greg Diederich, Project Strategist
Stellar Blue Technologies

Website: stellarbluetechnologies.com

 Stephanie Mueller - Digital Marketing Specialist

Stephanie Mueller, Founder
Elefantoosh Marketing

Stephanie Mueller is the Founder and Creative Force behind Elefantoosh Marketing, a small-business focused marketing agency that provides a full range of services including web design, digital brand management and consulting. She loves her family, tea, Star Wars, superheroes, books, music....oh yeah, and elephants!


Session Presentation: Plan for Marketing Success

 Susan Reetz - Media Producer

Susan Reetz, Owner
Clear Focus Media, LLC

Susan Reetz and has been producing film and video for over 25 years. Her work has received numerous national and international awards. In addition to her film and video work, Susan also writes and manages print, web and e-learning projects. She owns and operates Clear Focus Media, LLC. She has a BA and an MA in Communication from UW-Stevens Point.


Session Presentation: Video in the Online World

  Eric Spellmann - Speaker | Technology Evangelist

Eric Spellmann, President
Spellmann and Associates

Eric Spellmann is the President of Spellmann & Associates. Eric has established himself as a leader in helping customers meet their online goals through practical, hands-on-application. In addition, he is a featured speaker at a number of national technology conferences. His unique style appeals to all levels of audiences. He is often hired to convey technically challenging topics to non-technical people. He is often labeled a “Technology Evangelist.”

His free online marketing videos continue to go viral with over a half million views and climbing.

Eric Spellmann is a is a featured speaker at a number of national conferences. His online marketing video series is one of the most popular on the subject and tens of thousands of fans follow his national video blogs. Below are quotes taken from evals from some recent conferences:

Website: www.ericspellmann.com
LinkedIn: www.linkedin.com/in/eric-spellmann-a278849
Facebook: www.facebook.com/spellmann

Keynote Presentation: How To Rank Well on Google

Session Presentations: Guerilla Branding - Online Strategies

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Contact Information

Continuing Education's on-campus office hours are limited to Tuesday and Thursday, 12:30-4:30 p.m., as staff continues to work remotely during the pandemic. For assistance with registration, please email Customer Service at uwspceweb@uwsp.eduFor program information, concerns or questions, please email uwspce-sbdc@uwsp.edu

Minimum Computer Requirements

Participants are responsible for ensuring they have the minimum computer standards for participating in the virtual conference via Zoom.  Zoom works best with Chrome or Firefox.  UWSP is not responsible for participant technological issues, including, but not limited to, inadequate bandwidth and/or registrant equipment malfunction.  

Click here to download Zoom Client for Meetings.  

Need help using Zoom?  Click here for our Zoom Tutorial help page.

Cancellation Policy

All cancellation requests MUST be submitted in writing to uwspce-bus@uwsp.edu. Full refunds granted through March 26, 2021; after March 26, 2021, a $25 fee will be assessed. No refunds after April 5, 2021. No refunds for no-show. 

Thank you to our 2021 Sponsors

UWSP School of Business and Economics MBA Program 

Exclamation Services Sponsor

Conference Coordinated By:

UW-Stevens Point Small Business Development Center. One of 13 in Wisconsin, we offers no cost, confidential advising and resources as well as fee based workshops/conferences to both startup and existing businesses primarily throughout nine counties - Adams, Langlade, Lincoln, Marathon, Oneida, Portage, Vilas, Waupaca and Wood. The SBDC at UW-Stevens Point strives to help businesss of all stages and sizes achieve sucess through our five areas of service: Start | Manage | Finance | Grow | Market. 

sbdc logo     sba logo     uw system logo    IBE Logo  Small  Business Development Center Accreditation Logo  

The Wisconsin SBDC Network is a proud part of the Institute of Business and Entrepreneurship in the UW-System. Funded in part through a cooperative agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact the SBDC at 715-346-3838 or uwspce-bus@uwsp.edu