Analyzing the Decision to Pivot or Diversify Your Business
With the disruptions in most industries due to the Covid 19 crisis, many businesses are looking to pivot their business model and diversify their revenue streams. Using the business model canvas and cash flow templates, learn how to analyze these ideas to make informed and sensible decisions on changes.
Gen Z Marketing Strategies
Learn how to connect with this highly digital generation that likes it when companies keep it real and show their true colors. Review the social media platforms they use and the techniques for you to execute your marketing strategies to this upcoming generation.
Choosing the Right Customer Relationship Management (CRM) Software
There are many options available in choosing a CRM software platform for your business. Learn the differences between the various CRM packages as well as differences in versions within each platform. Make software decisions based on the proper fit and use of products as they pertain to your particular business.
Selling With Nostalgia
Discover why familiarity, a desire for simpler times, and tapping into memories is an effective selling strategy. Understand how to implement this technique in your next marketing campaign.
Melissa Meschke, Director of SBDC
Mark Speirs, Business Consultant
Learn more about the presenters!
CAP Services, CREATE Portage County, EOE Network, Grow North Regional Economic Development Corporation, Heart of Wisconsin Chamber of Commerce, Hmong Wisconsin Chamber of Commerce, Institute for Business & Entrepreneurship, Langlade County Economic Development Corporation, Main Street Marshfield, Marshfield Chamber of Commerce & Industries, Merrill Chamber of Commerce, Mosinee Area Chamber of Commerce, New London Area Chamber of Commerce, Portage County Business Council, Rhinelander Area Chamber of Commerce, SCORE Mentors, Stevens Point Downtown Association, UW Extension Wood County, Waupaca Area Chamber of Commerce, Wausau Chamber of Commerce, Wausau Downtown Association, Waushara Chamber of Commerce, Wisconsin Rapids Area Convention and Visitors Bureau, Wood County