Business Education Series
Business and Leadership, Conferences and Training, See Marshfield Offerings, See Stevens Point Offerings, See Wausau Offerings
Classroom Presentation

Various Dates 

Virtual Zoom


The Small Business Development Center at UW-Stevens Point is excited to offer a four-part series for current business owners across a large portion of North Central Wisconsin. See below for details on participating Chambers of Commerce, Economic Development Organizations, dates, and times. 


The 2021 Business Education Series will provide business owners with key insight on four topics. 

Three dates to choose from for each session topic. To register, click on the date of your choice.

Analyzing the Decision to Pivot or Diversify Your Business

With the disruptions in most industries due to the Covid 19 crisis, many businesses are looking to pivot their business model and diversify their revenue streams. Using the business model canvas and cash flow templates, learn how to analyze these ideas to make informed and sensible decisions on changes.  

Gen Z Marketing Strategies

Learn how to connect with this highly digital generation that likes it when companies keep it real and show their true colors. Review the social media platforms they use and the techniques for you to execute your marketing strategies to this upcoming generation.

Choosing the Right Customer Relationship Management (CRM) Software

There are many options available in choosing a CRM software platform for your business. Learn the differences between the various CRM packages as well as differences in versions within each platform.  Make software decisions based on the proper fit and use of products as they pertain to your particular business.   

Selling With Nostalgia

Discover why familiarity, a desire for simpler times, and tapping into memories is an effective selling strategy. Understand how to implement this technique in your next marketing campaign.


Melissa Meschke, Director of SBDC 
Melissa Meschke Headshot Photo

Mark Speirs, Business Consultant
Mark Speirs Headshot Photo

Learn more about the presenters! 

Thank you to our participating partners!

CAP Services, CREATE Portage County, EOE Network, Grow North Regional Economic Development Corporation, Heart of Wisconsin Chamber of Commerce, Hmong Wisconsin Chamber of Commerce, Institute for Business & Entrepreneurship, Langlade County Economic Development Corporation, Main Street Marshfield, Marshfield Chamber of Commerce & Industries, Merrill Chamber of Commerce, Mosinee Area Chamber of Commerce, New London Area Chamber of Commerce, Portage County Business Council, Rhinelander Area Chamber of Commerce, SCORE Mentors, Stevens Point Downtown Association, UW Extension Wood County, Waupaca Area Chamber of Commerce, Wausau Chamber of Commerce, Wausau Downtown Association, Waushara Chamber of Commerce, Wisconsin Rapids Area Convention and Visitors Bureau, Wood County

sbdc logo     sba logo     uw system logo    IBE Logo  Small  Business Development Center Accreditation Logo  

The Wisconsin SBDC Network is a proud part of the Institute of Business and Entrepreneurship in the UW-System. Funded in part through a cooperative agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact the SBDC at 715-346-3838 or