30th Annual Lenders Conference 2019

 May 16-17, 2019. 

Information on this page is from the 2018 Lenders Conference.

2018 Session Descriptions

Conference fee is $299
(does not include RMA workshop)

Registration includes one admit to the event, meals, breaks, and one admit for the evening networking reception.

Have questions? Call 715-346-3838

Make plans now to join us for the 29th Annual Wisconsin Lenders  Conference on May 10-11, 2018 at the Kalahari Resort and Conference Center in Wisconsin Dells. The conference will provide educational information and updates for commercial lenders through presentations from SBA, RMA, Regulatory Agencies, and more! 

Attend the annual conference for bank presidents, CEOs, Board and Chamber Directors, CPAs, Commercial Lenders, Credit Analysts, Tellers, Collection Managers, Financial and Economic Development Professionals - anyone in lending! A variety of sessions will be available for new and experienced lenders and those who work with SBA loans.

Dick Leinenkugel, President, Jacob Leinenkugel Brewing Company

Dick Leinenkugel is President and Chief Beer Merchant for the Jacob Leinenkugel Brewing Company having been appointed October 1, 2014.  Dick joined the Tenth and Blake Beer and Cider Company in 2010 as Manager – Business Development after serving as Wisconsin's Commerce Secretary from 2008 to 2010.  Dick spent 21 years with the Jacob Leinenkugel Brewing Company based in Chippewa Falls, Wisconsin, as District Sales Manager, Chain Account Manager and VP – Sales and Marketing. Before joining his family's business in 1987, Dick was the Tournament Director for the LPGA Women's Kemper Open golf tournament based in Hawaii.  Upon graduating from Marquette University in 1980 with a B.S. in Business Administration, Dick served four years as an officer in the United States Marine Corps.

Dick and wife, Jean, of 33 years, have three grown children, Jeffrey, Katie and Lindsay and enjoy their cabin in Eagle River, WI, when not in Chippewa Falls.  


Join us in the morning as Dick presents:
"Thriving for over 150 Years - Delighting our Beer Drinkers and
Becoming First Choice in Today's Marketplace"

Dick will tell the story how the Leinenkugel Brewery is thriving in a very competitive  marketplace.  He'll provide the historical perspective of six generations of family brewing history and how Leinie's works to gain a special relationship with its drinkers and distributors.

​Thursday, May 10, 2018

​7:30-8:15 a.m. ​Registration Check-in and Continental Breakfast
​8:15-8:30 a.m. ​Welcome and Commentary-
Eric Ness, Wisconsin SBA
​8:30-9:15 a.m. ​General Session Keynote-
Dick Leinenkugel, President, Jacob Leinenkugel Brewing Company
​9:15-10:30 a.m. ​Breakout Session A
​10:30-10:45 a.m. ​Break - Visit With Exhibitors
​10:45 a.m.-Noon ​Breakout Session B
Noon-1:15 p.m.

​Lunch, SBA Speakers:
William Manger, Associate Administrator for the Office of Capital Access at the U.S Small Business Administration
Robert Scott, Region V of the U.S. Small Business Administration

​1:15-2:30 p.m. ​Breakout Session C
2:30-2:45 p.m. ​Refreshment Break - Visit With Exhibitors
​2:45-4 p.m. ​Breakout Session D
4:15-5:15 p.m.
Closing Session - Panel Discussion with Craft Brewers​
5:15-7 p.m.
Networking Reception - Visit With Exhibitors​

​Friday, May 11, 2018

​8:30 a.m.-noon ​RMA Workshop:  (with Gary Maples)
Registration check-in at 8 a.m.
​7 a.m.-2 p.m.

​Jules Matsoff Memorial Golf Outing Sponsored by SCORE at Trappers Turn (includes breakfast at Club)


SCORE Wisconsin

Jules Matsoff Memorial Golf Outing

May 11, 2018

Trappers Turn
 2955 Wisconsin Dells Parkway
Wisconsin Dells, WI 53965

Register online today!

Or by mail:
02.05.18 Golf Outing Registration.pdf

$110 per person includes:
18 holes of golf, cart, use of practice rand and green, prizes and awards luncheon.

SCORE Jules Matsoff Memorial Golf Outing Sponsorships also available:

Presenting Sponsors $1,000 | Gold Sponsors $500 | Hole Event Sponsors $100 | Door Prize Donors $50

Contact David Maaske at 414-297-3942 or 262-623-2436 for more
information on golf sponsorships.


Conference Lodging

1305 Kalahari Dr
Wisconsin Dells, WI 53965

Special Lodging Rate of $112 available until April 9, 2018.

Call 877-253-5466 and ask for Wisconsin Lenders Conference 2018 room block.


Cancellation Policy

All cancellations or substitution requests must be made in writing uwspce@uwsp.edu. Full refunds will be given if notified by May 1. After May 1, a $25 cancellation fee will be charged. No refunds will be given after May 10, 2018.

RMA Special Workshop*

(Register for the workshop below.)

Date:  Friday, May 11, 2018

Fee:  $155
(includes continental breakfast)

Registration: 8 a.m.

Workshop:  8:30 a.m.-noon

Gary Maples, President, River Edge Consulting LLC, Sheboygan Falls, Wis.

Workshop Title:
Understanding the Commercial Lending Underwriting Process… It’s Not Just the Numbers

Workshop Description:
Everyone talks about "Underwriting a loan", but what does that mean? Certainly it means a thorough and in depth review of the prospective borrower’s financial statements, but that’s not the only matter or factor to be considered.

The Wisconsin Chapter of RMA is pleased to offer at workshop that expands and defines the concept of underwriting. This is a broad ranging look at what should be included in the underwriting process and also looks at what is often missing.

Click here for in depth workshop details and registration instructions*.

Register online today!

Or by mail:
Paper Registration Form

*This workshop has a separate registration from the 29th Annual Wisconsin Lenders Conference. You do not need to attend the conference on May 10 in order to attend the RMA Workshop on May 11.

3 CRC CEHs will be awarded for this class.

Please call 715-346-3838 if you have questions about registration.

Sponsorship Opportunities

Sponsorship Package Information

This annual event attracts lenders from across Wisconsin and surrounding states to network and receive updates about SBA lending and other issues related to commercial lending.

 Your sponsorship will help us to create a successful event and give you an opportunity to reach more than 300 Wisconsin lending and financial professionals.

Review the sponsorship packages
and share information about
your organization at the
2018 Wisconsin Lenders Conference.

Check out the 2018
conference sponsors below!

Calling all Exhibitors

Would you like an opportunity to share information about your products or services with over 300 Wisconsin lending and financial professionals?

Reserve your space at the 2018 Wisconsin Lenders Conference and network with commercial lenders.
Call 715-346-3838 for more details!

​Platinum Sponsor:


Gold Sponsor:


Silver Sponsor:

Coordinated by:


The Small Business Development Center (SBDC) at UW-Stevens Point is part of a statewide network of SBDCs working with business owners and entrepreneurs to facilitate business growth and improvement and to launch successful new companies. Through no-cost consulting, low-cost entrepreneurial education and strategic facilitation, SBDC experts serve as resources for small and emerging mid-size companies. The Wisconsin SBDC is hosted by the University of Wisconsin-Extension and is funded in part through a cooperative agreement with the U.S. Small Business Administration.