UW-Stevens Point, Lee Dreyfus University Center


The Small Business Development Center at the University of Wisconsin-Stevens Point
is excited to be organizing the
 2018 Central Wisconsin Digital and Social Media Conference
on Wednesday, April 4th

Register Now

The conference will feature Susan Weinschenk as the keynote speaker, in addition to several individual session presenters, as well as a post-conference reception.

The conference is divided into three tracks, focusing on social media, digital media, and websites.

Keynote Presenter

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. 

Susan is co-host of the Human Tech podcast and writes her own blog and a column for Psychology Today online. She has been interviewed for, and her work cited in, media publications including the Guardian, Huffington Post, Brain Pickings, and Inc. Weinschenk’s area of expertise is applying brain and behavioral science to create engagement strategies for products, services, experiences and human-technology interactions. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Weinschenk is a keynote speaker at conferences on Designing for Engagement and Persuasion, including South by Southwest (Austin Texas), Habit Summit (San Francisco), From Business to Buttons (Stockholm), USI (Paris), STIMA (Brussels) and the Smashing Conference (New York and San Francisco).

 Keynote details: How To Get People To Do Stuff

All day your life is filled with trying to get people to do stuff. Learn the 7 basic drivers of human motivation and tips and techniques to

apply them to decide how best to reach and motivate your customers and potential customers to take action.



Who Should Attend


Business Owners

Marketing Professionals

Anyone Responsible for Social and Digital Media Efforts in their Organization 


 Conference Rates

 Regular Conference Rate - $199

Student/NonProfit/UW-Stevens Point Employee Rate - $139 

Current or Past SBDC Client Rate - $99

Registration includes admit one to event, light continental breakfast, lunch, and post conference social hors d'oevres.

Student (no breakfast, lunch, or social) - $99

Registration and Session Descriptions

Register for the conference today!

To register, review the breakout session descriptions and make your selections while completing registration. 

Register Here

Session Descriptions

Registration will close at the end of the day on March 30, 2018
Don't miss out on your opportunity to attend the 2018 Central Wisconsin Digital and Social Media Conference!

For conference updates, join our Facebook Event after you register!


Cancellation Policy

Contact UWSP Continuing Education at uwspce-conf@uwsp.edu with a written request to cancel. Full refunds will be granted through March 28, 2018; after March 28, 2018 a $25 fee will be assessed. No refunds after April 4, 2018. No shows will be responsible for the full fee.


​Track 1
Basics of Social Media

​Track 2
Digital Marketing Trends

​Track 3
Website Basics

​A Session

Finding the Right Social Media
Network For You

Josh Klemons​,
Reverbal Communications
How To Sell To Millennials

Guthrie Weinschenk,
The Team W, Inc.​

Differentiating Through Website Design

​Adrianne Machina,
Tornado Marketing

B Session​

Navigating the Power of the
Facebook Ads Manager
​Josh Klemons​,
Reverbal Communications
Cultural Trends

Susan Weinschenk,
The Team W, Inc.
New Age Advertising

Kristopher Ulrich,
Stellar Blue Technologies

C Session​

Understanding the Story and
Meaning Behind Numbers

Brad Cebulski,
Bconnected, LLC
Video for Business Professionals

​​Adrianne Machina,
Tornado Marketing


Nicole Hurd,
Stellar Blue Technologies

​D Session

Bad News, Bad Reviews & Bullies

​​Adrianne Machina,
Tornado Marketing​
​ Building Two-way
Digital Marketing Communication

Brad Cebulski,
Bconnected, LLC
Cybersecurity and Your Business

Presented by Wildcard Corp.



​8 - 8:45 a.m.   Registration Check-In

​8:45 - 9 a.m.  Welcome and Introductions

9 - ​10 a.m. Keynote Presenter - Susan Weinschenk

​10:15 - 11:15 a.m.   A Session Breakouts

​11:30 a.m.-12:30 p.m.  B Session Breakouts

​12:30-1:30 p.m.   Lunch

​1:45-2:45 p.m.  C Session Breakouts

​3-4 p.m.  D Session Breakouts

​4-6 p.m.  Networking Social

Sponsorship Opportunities


Take a look at the available sponsorship packages here.

There are exciting sponsorship opportunities for businesses and organizations alike!

Contact Melissa Meschke for more information: mmeschke@uwsp.edu or 715-346-2288.

​​Lodging - $82/night

Ask for the 2018 Central Wisconsin Digital and Social Media Conference Room Block by March 3, 2018.

​​Comfort Suites

300 Division Street N.
Stevens Point, WI 54481

​Country Inn & Suites

301 Division Street N.
Stevens Point, WI 54481

2018 Sponsors:             



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