UW-Stevens Point, Lee Dreyfus University Center

Registration opens in February 2018.


The Small Business Development Center at the University of Wisconsin-Stevens Point
is excited to be organizing the
 2018 Central Wisconsin Digital and Social Media Conference
on Wednesday, April 4th

The conference will feature Susan Weinschenk as the keynote speaker, in addition to several individual session presenters, as well as a post-conference reception.

The conference is divided into three tracks, focusing on social media, digital media, and websites.

Keynote Presenter

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. 

Susan is co-host of the Human Tech podcast, and writes her own blog and a column for Psychology Today online. She has been interviewed for, and her work cited in, media publications including The Guardian, Huffington Post, Brain Pickings, and Inc.  Dr. Weinschenk’s area of expertise is applying brain and behavioral science to create engagement strategies for products, services, experiences, and human-technology interactions. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is a keynote speaker at conference on Designing for Engagement and Persuasion, including, South by Southwest (Austin Texas), Habit Summit (San Francisco), From Business to Buttons (Stockholm), USI (Paris), STIMA (Brussels) and the Smashing Conference (New York and San Francisco).

Who Should Attend

Business Owners

Marketing Professionals

Anyone Responsible for Social and Digital Media Efforts in their Organization 

 Conference Rates

 Regular Conference Rate - $199

Student/Non-Profit Organizations/UW-Stevens Point Employee Rate - $139

Registration opens in February 2018.

Sessions

​Track 1
Basics of Social Media

​Track 2
Digital Marketing Trends

​Track 3
Website Basics

Finding the Right Social Media
Network For You

Josh Klemons​,
Reverbal Communications
How To Sell To Millennials
Guthrie Weinschenk,
The Team W, Inc.​

Design/Brand
​Adrianne Machina,
Tornado Marketing

Navigating the Power of the
Facebook Ads Manager
​Josh Klemons​,
Reverbal Communications
Cultural Trends
Susan Weinschenk,
The Team W, Inc.
Developing and Executing a
Stellar Social Media Strategy
, ​
Shelby Milock and Taylor Jacobson,
Stellar Blue Technologies
Analytics
Brad Cebulski,
Bconnected, LLC
Video/Podcasts/Live Stream/Youtube
​​Adrianne Machina,
Tornado Marketing

SEO
Shelby Milock and Taylor Jacobson,
Stellar Blue Technologies

Legal/Bullying/How to Protect Your Business
​​Adrianne Machina,
Tornado Marketing​
​ Two-Way Digital Marketing Communication
Brad Cebulski,
Bconnected, LLC
Cybersecurity and Your Business
Joe Schoenberg,
Wildcard


At-A-Glance

​8:45-9 a.m.   Registration Check-In

​9-10 a.m.  Welcome and Introductions

​10-10:15 a.m.  Keynote Presenter - Susan Weinschenk

​10:15 - 11:15 a.m.   A Session Breakouts

​11:15-11:30 a.m. Break

​11:30 a.m.-12:30 p.m.  B Session Breakouts

​12:30-1:30 p.m.   Lunch

​1:30-1:45 p.m.  Break

​1:45-2:45 p.m.  C Session Breakouts

​2:45-3 p.m.  Break

​3-4 p.m.  D Session Breakouts

​4-6 p.m.  Networking Social


Sponsorship Opportunities

Take a look at the available sposorship packages here.

There are exciting sponsorship opportunities for businesses and organizations alike!

Contact Diana Wilcott for more information: diana.wilcott@uwsp.edu or 715-346-3861.

​​Lodging - $82/night

Ask for the 2018 Central Wisconsin Digital and Social Media Conference Room Block.

​​Comfort Suites

300 Division Street N.
Stevens Point, WI 54481
715.341.6000

​Country Inns & Suites

301 Division Street N.
Stevens Point, WI 54481
715.345.7000

2018 Sponsors: