UW-Stevens Point, Lee Dreyfus University Center
The Small Business Development Center at the University of Wisconsin-Stevens Point
is excited to be organizing the
2018 Central Wisconsin Digital and Social Media Conference
on Wednesday, April 4th
The conference will feature Susan Weinschenk as the keynote speaker, in addition to several individual session presenters, as well as a post-conference reception.
The conference is divided into three tracks, focusing on social media, digital media, and websites.
Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
Susan is co-host of the Human Tech
podcast and writes her own blog and a column for Psychology Today online. She
has been interviewed for, and her work cited in, media publications including
the Guardian, Huffington Post, Brain Pickings, and Inc.
Weinschenk’s area of expertise is applying brain and behavioral science to
create engagement strategies for products, services, experiences and
human-technology interactions. Her clients include Disney, Zappos, Western
Governor’s University, the European Union, Discover Financial, and United
Health Care. Weinschenk is a keynote speaker at conferences on Designing for
Engagement and Persuasion, including South by Southwest (Austin Texas), Habit
Summit (San Francisco), From Business to Buttons (Stockholm), USI (Paris),
STIMA (Brussels) and the Smashing Conference (New York and San Francisco).
Keynote details: How To Get People To Do Stuff
All day your life is filled with trying to get people to do stuff. Learn the 7 basic drivers of human motivation and tips and techniques to
apply them to decide how best to reach and motivate your customers and potential customers to take action.
Anyone Responsible for Social and Digital Media Efforts in their Organization
Regular Conference Rate - $199
Student/NonProfit/UW-Stevens Point Employee Rate - $139
Current or Past SBDC Client Rate - $99
Registration includes admit one to event, light continental breakfast, lunch, and post conference social hors d'oevres.
Student (no breakfast, lunch, or social) - $99
Register for the conference today!
To register, review the breakout session descriptions and make your selections while completing registration.
Registration will close at the end of the day on March 30, 2018.
Don't miss out on your opportunity to attend the 2018 Central Wisconsin Digital and Social Media Conference!
For conference updates, join our Facebook Event after you register!
Contact UWSP Continuing Education at firstname.lastname@example.org
with a written request to cancel. Full refunds will be granted through March
28, 2018; after March 28, 2018 a $25 fee will be assessed. No refunds after
April 4, 2018. No shows will be responsible for the full fee.
Basics of Social Media
Digital Marketing Trends
|Finding the Right Social Media |
Network For You
|How To Sell To Millennials|
The Team W, Inc.
Differentiating Through Website Design
|Navigating the Power of the |
Facebook Ads Manager
The Team W, Inc.
|New Age Advertising|
Stellar Blue Technologies
|Understanding the Story and |
Meaning Behind Numbers
|Video for Business Professionals|
Stellar Blue Technologies
|Bad News, Bad Reviews & Bullies|
| Building Two-way |
Digital Marketing Communication
|Cybersecurity and Your Business|
Presented by Wildcard Corp.
8 - 8:45 a.m. Registration Check-In
8:45 - 9 a.m. Welcome and Introductions
9 - 10 a.m. Keynote Presenter - Susan Weinschenk
10:15 - 11:15 a.m. A Session Breakouts
11:30 a.m.-12:30 p.m. B Session Breakouts
12:30-1:30 p.m. Lunch
1:45-2:45 p.m. C Session Breakouts
3-4 p.m. D Session Breakouts
4-6 p.m. Networking Social
Take a look at the available sponsorship packages
There are exciting sponsorship opportunities for businesses and organizations alike!
Contact Melissa Meschke for more information:
email@example.com or 715-346-2288.