2019 Central Wisconsin Digital and Social Media Conference

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Wednesday, April 10, 2019
9 a.m.-4 p.m.

UW-Stevens Point, Lee Dreyfus University Center
Stevens Point, Wisconsin

If you want to take your digital and social media strategy to the next level, this conference is for you! 

Attend Central Wisconsin's very own Digital and Social Media Conference. Gain knowledge and insight from some of the best digital and social media industry specialists in Wisconsin. This one-day event will include a keynote speaker, breakout sessions, and time to network. 

This conference is for those who want to learn the basics and for those who are seeking new strategies to build upon their current digital and social media plans. 

Who should attend:

  • Business owners
  • Marketing professionals
  • Anyone responsible for digital and social media efforts in your organization

2019 Sponsorship Opportunities Available!

If your organization is interested in sponsoring this event, please contact us at 715-346-3861.

Check back for the latest 2019 conference updates including speakers and workshop sessions -OR- get the latest CWDSMC news by signing up for our mailing list! 

Please note that the rest of the information on this page is from our 2018 conference.


The conference is divided into three tracks, focusing on social media, digital media, and websites.

Keynote Presenter

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. 

Susan is co-host of the Human Tech podcast and writes her own blog and a column for Psychology Today online. She has been interviewed for, and her work cited in, media publications including the Guardian, Huffington Post, Brain Pickings, and Inc. Weinschenk’s area of expertise is applying brain and behavioral science to create engagement strategies for products, services, experiences and human-technology interactions. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Weinschenk is a keynote speaker at conferences on Designing for Engagement and Persuasion, including South by Southwest (Austin Texas), Habit Summit (San Francisco), From Business to Buttons (Stockholm), USI (Paris), STIMA (Brussels) and the Smashing Conference (New York and San Francisco).

 Keynote details: How To Get People To Do Stuff

All day your life is filled with trying to get people to do stuff. Learn the 7 basic drivers of human motivation and tips and techniques to

apply them to decide how best to reach and motivate your customers and potential customers to take action. 


2018 Conference Rates

​Regular Conference
​Student/Non-Profit/UWSP Staff
​Current/Prior SBDC Client 
​Student (no meals and no post-conference social)

Registration includes admit one to event, light continental breakfast, lunch, and post conference social hors d'oevres.

Registration will close at the end of the day on March 30, 2018.  

Session Descriptions

2018 Session Descriptions

For conference updates, join our Facebook Event after you register!


Cancellation Policy

Contact UWSP Continuing Education at uwspce-conf@uwsp.edu with a written request to cancel. Full refunds will be granted through March 28, 2018; after March 28, 2018 a $25 fee will be assessed. No refunds after April 4, 2018. No shows will be responsible for the full fee.

2018 Sessions

​Track 1
Basics of Social Media

​Track 2
Digital Marketing Trends

​Track 3
Website Basics

Session A

Finding the Right Social Media
Network For You

Josh Klemons​,
Reverbal Communications
How To Sell To Millennials

Guthrie Weinschenk,
The Team W, Inc.​

Differentiating Through Website Design

​Adrianne Machina,
Tornado Marketing

Session​ B

Navigating the Power of the
Facebook Ads Manager
​Josh Klemons​,
Reverbal Communications
Cultural Trends

Susan Weinschenk,
The Team W, Inc.
New Age Advertising

Kristopher Ulrich,
Stellar Blue Technologies

Session C​

Understanding the Story and
Meaning Behind Numbers

Brad Cebulski,
Bconnected, LLC
Video for Business Professionals

​​Adrianne Machina,
Tornado Marketing


Nicole Hurd,
Stellar Blue Technologies

Session D

Bad News, Bad Reviews & Bullies

​​Adrianne Machina,
Tornado Marketing​
​ Building Two-way
Digital Marketing Communication

Brad Cebulski,
Bconnected, LLC
Cybersecurity and Your Business

Presented by Wildcard Corp.

2018 Sponsorship


Take a look at the available 2018 sponsorship packages here.

There are exciting sponsorship opportunities for businesses and organizations alike!

Contact Melissa Meschke for more information: mmeschke@uwsp.edu or 715-346-2288.

Ask for the 2018 Central Wisconsin Digital and Social Media Conference Room Block by March 3, 2018.

​​Lodging - $82/night

​Comfort Suites

300 Division Street N.
Stevens Point, WI 54481

​Country Inn & Suites

301 Division Street N.
Stevens Point, WI 54481

2018 Sponsors:             


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