Breakout Session Descriptions

Breakout Session 1: 11 a.m.-12 p.m. -- Laird Room, 230 North, Center, South

Social Media: Where do I Start? - Michael Martens, Rely Local Wausau

Are you brand new to social media? Maybe you dabbled with a Facebook page or set up a Twitter feed and don't know what to do next. This session will explore the various social media platforms available and give you a road map to start your journey towards building a social media presence for your business, brand, or identity.


Wake Me When It Gets Interesting: Should I Pay Attention to Social Media? - Andrew Stoner, University of Wisconsin-Stevens Point Division of Communication

A critical examination of the emerging world of social media and what it means to businesses, organizations and public relations practitioners as we try to reach the ever-important audience. Is all of social media worth our time and effort? How can we decide?


Navigating the Mobile Development Waters - Tim Krause, University of Wisconsin-Stevens Point Department of Computing & New Media Technologies

Is the Mobile Web just another fad? Confused by phrases like native application development, but interested in how mobile devices can help your business? In this session, we'll talk about how local businesses are going mobile, consider some of the options available, and identify some of the pitfalls and challenges associated with mobile devices. 


Breakout Session 2:  1:30-2:30 p.m. -- Laird Room, 230 North, Center, South

Customer Service Basics with Social Media - Tawnya Schilt, WSAW-TV

More to follow


Facebook Graph Search: Opportunities for Businesses - Liz Gross, Great Lakes Educational Loan Services Inc.

Facebook Graph Search, currently in beta, promises to provide a key to the treasure chest of information Facebook has about its users. Not only does it provide a streamlined experience for individual users, but it presents a previously unimaginable opportunity for businesses to find out more about their customers. This session will introduce attendees to Facebook Graph Search and explore how it can assist businesses with market research, targeted advertising, identification of sponsorship opportunities, and employee recruitment. 


Video: Speaking to Your Audience - Matt Bargander, Perspektive Media Group

Learn how to use video to increase your ROI within the social media world. From well branded content to concise scripting, just pointing and shooting a camera doesn't cut it. We will demonstrate pieces that make the cut and how they are used in the marketplace. You will also see how good content can go viral, and what that means for your product or service. 


Breakout Session 3:  2:45-3:45 p.m.  -- Laird Room, 230 North, Center, South

Examining and Understanding Search Engine Results - Jim Carlson, Jim Carlson dot Net, LLC

Search engines return a variety of listings including Natural (SEO), Paid (SEM) and Local (Maps & Places). In this session, Jim Carlson will explain how these results are generated and how you can improve your likelihood of being found.


Building Community Through Social Media - Eva Donohoo, Kate Reck, Brittany Rossman, University of Wisconsin Stevens Point

Building a successful brand isn't just about ROI; it's also about building authentic relationships with people. Social media allows great opportunity for building relationships and communicating directly with your audeince. To facilitate these relationships, the role of community manager is becoming increasingly important for all types of businesses. Social media is no longer a job for your savvy intern; it's a big and growing part of business. When you're starting a community from scratch, you need to fish where the fish are. Examples include how social media can be used to support the growth of business, promote community participation, streamline communication for educational institutions and to advance cultural initiatives. 


Integrated Campaigns Version 2.0 - Shawn Van Dalfsen, Sartori Creative

Sophisticated marketers have always used integrated marketing campaigns to reach their audience via TV, Radio, Direct Mail and Print with their message. While integrated campaigns are here to stay, new media have changed forever the way we plan, execute and measure their effectiveness. In this session, learn how to make integrated campaigns more effective and more measurable.


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