​2019 Central Wisconsin Digital and Social Media Conference

2019 BREAKOUT SESSION DESCRIPTIONS

Session A   10:15-11:15 a.m.

A1  Facebook Ads Manager Intro 

Presented by Josh Klemons, Reverbal Communications

There's a lot more to Facebook Ads than just hitting "boost post" and hoping for the best. During this intro session, we'll talk about getting started with Facebook's powerful Ads Manager, and cover topics like choosing ad objectives, building great audiences, A/B testing for success, and more. 

A2  Tell Your Story with Video 

Presented by Michael Beck, U.S. Workstories

Whether recruiting employees, engaging your staff or marketing your product, your story is powerful and video is a great way to tell it. Learn how to tell your story, great ways to capture it on video and effective ways to present it on a variety of platforms. We'll take a look at how others are effectively telling their stories and connecting with key audiences. 

A3  Impact Driven Marketing 

Presented by Heidi Pope, Enhanced Designs LLC

Come and learn the 5 pillars that every business needs to create a brand that will create an impact. Drive your sales to your target audience with the brand - messaging - customer reach. 


Session B   11:30 a.m.-12:30 p.m.

B1  Facebook Ads Manager Advance 

Presented by Josh Klemons, Reverbal Communications

If you have run some Facebook Ads, but you feel like there’s more to them then you understand, then this session is for you. We’ll talk about powerful tools like Custom and Lookalike Audiences, retargeting ads, in-depth analytics and more.  

B2  Getting the Most Out of Google

Presented by Isak Rasmus, Virtual Vision Computing, LLC

Learn how to effectively use Google "free" tools to attract more customers. 

B3  7 Sales Blocks and How to Shift Them

Presented by Ursula Mentjes, Sales Coach Now

Most entrepreneurs and sales professionals struggle to reach their sales goals on a monthly basis, usually getting stuck in the same place.   If you are ready to get to the next level—and let go of what’s been stopping you—then get ready to make a change! Ursula shares the seven sales blocks that keep you stuck in scarcity and what you can do to release them.

This interactive and engaging presentation will demonstrate:
  • Why limiting beliefs and fears keep you right where you are
  • The power of intention in everything you do
  • The importance of creating a powerful sales conversation
  • Why you must have a sales formula that works
  • And more!
This seminar is for experienced Sales Professionals and Entrepreneurs as well as those who just getting started. An excellent topic to jumpstart a sales team, group or individual!


Session C   1:45-2:45 p.m.

C1  Master Your Social Media in 20 Minutes a Day 

Presented by Josh Klemons, Reverbal Communications

By having a plan, segmenting tasks and properly organizing your ideas, you can create and manage an interesting, engaging and valuable social media program without having to sacrifice all of your many other responsibilities.

In the session, we cover topics like:
  • Optimizing Your Social
  • Having a Plan
  • The Importance of a Blog
  • Creating and Curating Content
  • The Facebook Algorithm
  • Engaging Your Audience
  • And more

C2  Off-Page Marketing

Presented by Isak Rasmus, Virtual Vision Computing, LLC

From Facebook to email marketing: Tools to funnel more customers to your website.

C3  5 Steps to a Quantum Leap in Your Business This Year

Presented by Ursula Mentjes, Sales Coach Now

Rather than making small increases in sales each year, imagine taking a Quantum Leap!  If you or your sales team are ready to get to the next level—and fast—then this program is for you.  Ursula shares the 5 steps that Sales Professionals or Entrepreneurs must take to make that next leap in their sales.

This interactive and engaging presentation will demonstrate how to:
  • Shift the limiting beliefs that hold Sales Professionals and
  • Entrepreneurs back from going to the next level
  • How to set a Quantum Goal
  • The importance of being accountable and supported
  • Why “being open to receive” matters
  • The power of making the decision to succeed
  • And more!

This seminar is for experienced Sales Professionals and Entrepreneurs as well as those who just getting started. An excellent topic to jumpstart a sales team, group or individual! 


Session D   3-4 p.m.

D1  Tools You Should Be Using, but Probably Aren't 

Presented by Josh Klemons, Reverbal Communications

The social media toolkit keeps expanding — are you keeping up? While there are many great free tools in your social media arsenal, Live, Stories, and Groups are three particularly powerful ones available to help you build your brand, tell your story, and reach new audiences online. We'll talk through the basics, as well as tips and tricks for making the most of each of these three powerful tools, along with a few others that you should be using, but probably aren’t.

D2  Filling Your Content Gap 

Presented by Sarah Schwab, Content Creation Coach

In order to connect with prospects and provide value through e-mail, social media and on your website, you need content! Sarah will teach you how content marketing really works, the difference between content and copy, and how you can use two types of content to successfully attract and engage customers.

D3  Finding Your Fast Path to Profit 

Presented by Melissa Blair and Nancy Lucchesi, The Sales Techs

Learn a successful method to map out your strategy from capturing leads to closing sales. We’ll discuss the different methods to maximize online techniques to turn leads into paying clients. Also, find profit leaks and how to address them. 


BREAKOUT SESSION GRID


​Track

​Session A 
10:15-11:15 a.m.

​Session B
11:30 a.m.-12:30 p.m.

​Session C
1:45-2:45 p.m.

​Session D
3-4 p.m.

​1 - Social Media

Facebook Ads Manager Intro

Presented by Josh Klemons, Reverbal Communications

​Facebook Ads Manager Advance

Presented by Josh Klemons, Reverbal Communications

Mastering Your Social Media in 20 Minutes a Day

Presented by Josh Klemons, Reverbal Communications

Tools You Should Be Using but Probably Aren't

Presented by Josh Klemons, Reverbal Communications

​2 - Digital Marketing

​Tell Your Story with Video

Presented by Mike Beck, US Workstories

Getting the Most Out of Google

Presented by Isak Rasmus, Virtual Vision

​Off-Page Marketing

Presented by Isak Rasmus, Virtual Vision

​Filling Your Content Gap

Presented by Sarah Schwab, Content Creation Coach

​3 - Sales

Impact Driven Marketing

Presented by Heidi Pope, Enhanced Designs

7 Sales Blocks and How to Shift Them

Presented by Ursula Mentjes

5 Steps to a Quantum Leap in Your Business this Year

Presented by Ursula Mentjes

Finding Your Fast Path to Profit

Presented by Nancy Lucchesi and Melissa Blair, The Sales Techs





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