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Great Lakes Analytics in Sports Conference

Zach Binkley

Professor | Lewis University

Changing the Game with Data:

Building a Culture of Analytics and Innovation

From next generation sponsorship evaluation models to state of the art computer vision techniques applied to player mechanics, data is changing the game across the sports industry. While many organizations increasingly see innovation through data as a business imperative, they often struggle with creating the right capacity to support their data-driven business evolution. A creative culture does not typically emerge by chance. It's engineered. It's practiced. It's disciplined. Learn how today's most forward-leaning sports teams and organizations are strategically building a culture of analytics and innovation and achieving competitive advantage on and off the field of play through a creative combination of analytics, technology, and domain expertise. 

Zach Binkley is an assistant professor and program director for exercise and movement science at Lewis University. He received his bachelor's degree from Millikin University and master's degree from California University of Pennsylvania and is currently completing his Ph.D. at Northcentral University. Zach specializes in student learning assessment data, education technology and eLearning, data and analytics, and innovation in sports. Last summer, he launched his own innovation incubator called zLine Technologies, which focuses on consulting and creating new developments in the areas of VR, AR, IOT, analytics and wearable technology within sports and exercise.

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