Great Lakes Analytics in Sports Conference
CEO/Founder | Fanalyticsports
A Customer 360 View Applied to the
Business Side of the Sporting World
With more than 2.5 quintillion bytes of data being created per day, learn how to break down data silos to not only improve analytics but drive business decisions. The Customer 360 approach discusses how to connect the data dots from descriptive, predictive and prescriptive to increase fan engagement.
Shawn Gerou is the founder of Fanalyticsports, a company focused on increasing fan engagement by providing business intelligence solutions and socializing the data-driven approach to winning. He holds more than eight years of experience in business intelligence and analytics working in a variety of sectors with top consulting firms. He specializes in designing, developing and democratizing analytics across disciplines.
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