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Great Lakes Analytics in Sports Conference

Ella Kuzmenko

Consultant | IBM 

The Hero Ball Effect and Other Measurable Analytics in the NBA

Ella will discuss how to measure NBA team performance discrepancies during the regular season versus the playoffs in statistically significant ways. She will compare these metrics and their usefulness in predicting which teams are more likely to make it to the playoffs based off their regular season performance. She will also suggest new metrics for measuring both team and individual player performances. Attendees will learn how to better measure and evaluate individual players and better understand the limits of forecasting in sports analytics.

Ella Kuzmenko is a graduating senior in computer science at New York University. After graduating she will be a consultant in the Global Business Services division at IBM for the public sector. She was a member of the winning team at the 2016 NBA Hackathon.

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