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Great Lakes Analytics in Sports Conference

Christopher Atwater

Pfeiffer University

Factors Associated with Performance in the Annual National

Association of Collegiate Directors of Athletics

(NACDA) Learfield Director's Cup

This study was comprised of data tracking NCAA Division I athletics programs’ performance in the Learfield Director's Cup in conjunction with multiple institutional factors. These factors included but were not limited to: conference affiliation, overall athletic aid (both men’s and women’s), overall athletic expenses per institution, number of sports sponsored (both men’s and women’s), number of student-athletes (both men’s and women’s) and institutional enrollments. Data collected and analyzed is for the four-year period of 2008-2012. Several significant correlations and relationships exist between individual factors and Learfield Director’s Cup performance. A follow-up study for the years 2013-2017 is underway.

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