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Community-based Social Marketing​

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Fostering sustainable behavior:  community-based social marketing
[PDF 4.31 MB]

This online book details how to uncover the barriers that inhibit individuals from engaging in sustainable behaviors.  Doug McKenzie-Mohr, Ph.D., Environmental Psychologist  

 

 

Environmental Communication & Social Marketing Newsletter 

Issue 1.1 Summer 2008
[PDF 855 KB]

Issue 2.1 Spring-Summer 2009
[PDF 855 KB]

Provides a forum for communication between professionals in the social and natural sciences who share a common interest in promoting behaviors that will positively impact the environment.  Co-Editors: Rick Chenoweth and Bret Shaw, UW-Madison 

 

Conservation action marketing tools and techniques
[PDF 551 KB]

Developed for organizations and agencies working in conservation, this paper outlines some of the tools and techniques that make up our conservation marketing approach.  Prepared by: Sarah Kipp and Clive Callaway / Living by Water Project Canada 

 

Understanding and Influencing Behaviors: A Guide
[PDF 788 KB]

Guidebook from WWF. Beyers, B. 2000. Washington, D.C.: Biodiversity Support Program, c/o World Wildlife Fund.

 

  

Water words that work web site

A water blog, which explores how the conservation community can be more successful whenever we set out to change everyday citizens’ minds and behavior.  Eric Eckl, a water blogger and environmental communication consultant  

 

Targeting Behavior: Developing Conservation Education, Communications and Advocacy Programmes with the Participation of Local Communities
[PDF 2.48 MB]

WWF write up on achieving behavior change. Matarasso, M. 2004. Hanoi: WWF Indochina Programme (pp. 36-62).  

 

Framing the message PowerPoint
[PDF 7.66 MB]

The use of values-based language to engage the public in lake management. Presenter: Rob McLennan Wisconsin DNR  

 

Quick reference for community-based social marketing
[PDF 62 KB]

A quick overview of community-based social marketing. Doug McKenzie-Mohr, Ph.D., Environmental Psychologist  

 

 

Community-based social marketing as a planning tool
[PDF 1.02 MB]

A Community and Regional Planning Masters Project at the University of Oregon-Architecture and Allied Arts Department. By: Pamela Mae Pickens  

 

 

Fostering sustainable behavior: beyond brochures
[PDF 91 KB] 

An online guide to community-based social marketing strategies. Doug McKenzie-Mohr, Ph.D., Environmental Psychologist  

 

 

Fostering sustainable behavior booklet
[PDF 3.62 MB]

An online booklet on community-based social marketing. Doug McKenzie-Mohr, Ph.D., Environmental Psychologist  

 

Community-based social marketing: focus on behavior change PowerPoint
[PDF 948 KB] 

2008 PowerPoint on community-based social marketing. Presenter; Bret Shaw U.W.-Extension, Environmental Resource Center, Department of Life Sciences Communication  

 

Lakes groups facing behavior change challenge
[PDF 1.36 MB]

Lakelines Burnett County article. By: Mike Kornmann - UW Extension  

 

 

 

Burnett County lake association and lakeshore property owner survey 2006 PowerPoint
[PDF 244 KB]

Identify methods Burnett County lake associations use to engage property owners in efforts to achieve healthy lakes.  Mike Kornmann, Jacob Blasczyk, Josie Biedermann, all with UW-Extension  

 

Rain gardens for Lake Ripley watershed  analysis and report
[PDF 7.41 MB]

How a community-based social marketing program can promote rain gardens. Michele Cipit, Paul Heiberge, Natalie Hunt, Jennifer Keeley, Brendon Panke, and Emily Sievers, all UW-Madison students 

 

 

Adoption of conservation buffers: barriers and strategies
[PDF 418 KB]

This document examines attitudes and behaviors of several producer groups relative to the adoption and diffusion of conservation buffers.  United States Department of Agriculture, Natural Resources Conservation Service, Social Sciences Institute, October 2002  

 

Social marketing campaign aims to encourage property owners to restore lakeshore habitat
[PDF 121 KB]

In response to this realization that regulations and education were not having their intended effects in conserving shorelands, this paper suggests a new approach.  By: Bret Shaw and John Haack, UW-Extension 

 

Using natural resource marketing to encourage lakes protection
[PDF 51 KB]

In response to this realization that regulations and education were not having their intended effects in conserving shorelands, this paper suggests a new approach.  By: Bret Shaw and John Haack, UW-Extension 

 

Top ten native shoreline plants for Burnett County brochure
[PDF 1.90 MB]

Native plant brochure for Burnett County, share your shore for clean water and lakeshore habitat project. By: John Haack, UW-Extension 

 

Top ten native shoreline plants for Burnett County flyer
[PDF 838 KB]

Native plant brochure for Burnett County, share your shore for clean water and lakeshore habitat project. By: John Haack, UW-Extension 

 

 

Property owners heard: protecting Long and Des Moines Lakes
[PDF 2.74 MB] 

Share your shore for clean water and lakeshore habitat project flyer. By: John Haack and Bret Shaw, UW-Extension 

 

 

Social norms: an underestimated and underemployed lever for managing climate change
[PDF 79 KB] 

It is widely recognized that communications that make social norms salient can be effective in influencing behavior. What is surprising, given the strength of the evidence, is how little people are aware of the extent to which social norms affect their own behavior.  Paper by: Vladas Griskevicius, University of Minnesota; Robert B. Cialdini, Arizona State University; and Noah J. Goldstein, University of Chicago 


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