Marketing



As a marketing student at UW-Stevens Point, you will learn to identify new markets and design campaigns to connect businesses with customers. You'll develop a mix of analytical and decision-making skills to creatively and strategically promote your organization.

The UW-Stevens Point School of Business and Economics (SBE) creates career-ready graduates. We deliver in-demand skills, professional development experiences and access to employers.

UW-Stevens Point earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB) for our School of Business and Economics. Graduates will complete degrees from a program ranked among the top 20 percent in the nation and top 5 percent in the world.

Explore Career Opportunities in Marketing

With a bachelor's degree in marketing, you'll qualify for an array of leadership positions and other advanced roles in private, public and nonprofit organizations. Some marketing graduates also venture into entrepreneurship, creating their own successful businesses from the ground up. You'll have the option to work across industries in positions such as:
  • marketing specialist
  • public relations/communications specialist
  • marketing coordinator/assistant
  • market research analyst
  • sales representative
  • business development/sales manager
  • account manager/representative
  • product manager
Statewide job growth in marketing is projected to increase by 19% between 2014 and 2024. Learn to drive organizational success by getting the word out about products and services. Students take courses in business, consumer behavior, marketing research, digital marketing, sports marketing, international marketing and strategy. These classes improve critical thinking and foster the creativity necessary to lead marketing campaigns.

Get Involved on Campus

Students develop important people skills and build professional network by participating in our unique Smiley Professional Events program. Hear top-notch speakers and meet local business representatives at our panel discussions, networking events and career-skills workshops. Choose from more than 300 Pro Events every year to build your personal path to career success.

The School of Business and Economics encourages all of our majors to develop their knowledge and skills outside of traditional classroom settings by joining one of our student organizations including:
  • Entrepreneurship Club
  • Financial Literacy Association
  • Professional Speaking and Leadership Club

Gain Experience Outside the Classroom

Acquire valuable on-the-job experience and course credit by interning with a business or non-profit organization. Many interns get hired before graduation and receive job offers upon completing their internship. The School of Business and Economics works with Central Wisconsin’s business community to offer you internship positions at some of the strongest companies and organizations in the area including Northwestern Mutual Financial Network, Greenheck Fan, Associated Bank, Sentry Insurance, Progressive Insurance and the Boys and Girls Club.

Study abroad internships are also available. Students in the 10-week study-abroad program in London gain employment experience in such areas as economic research, financial services and marketing. A four-week study-abroad program in China places students at a company or nonprofit organization where they build an understanding of the Chinese business environment.

Meet Your Marketing Professors

Our faculty and staff members have real-world experience in a wide range of business disciplines as well as degrees from some of the most highly respected universities internationally. You’ll benefit from our hands-on style of instruction, personal attention and comprehensive understanding of our fields as you learn key concepts and practices of business applications.

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