BUS 221 – The Entrepreneurial Path (3 cr.)
Open to all students in all majors. Introduction of entrepreneurship as both a personal journey and a new venture creation process. Examines desirable entrepreneurial attributes and competencies as well as the demands and rewards of pursuing an entrepreneurial path. Provides an overview of the new venture creation process including idea generation, opportunity identification, opportunity assessment, business modeling, and marketing and funding strategies. Concepts apply to large or small, not-for-profit and for-profit ventures.
BUS 320 – Principles of Management (3 cr.)
Theory of management. Explore different ways managers function in profit as well as not-for-profit business and industry organizations. Examine management behaviors from functional and organizational perspectives. Use current and library resources. Study language, philosophy, historical development and psychology of management.
Notes: Does not count toward Business Major.
BUS 321 – Entrepreneurship (3 cr.)
Risk taking, decision making, marketing, finance, personnel selection, record keeping, taxes, and controls unique to the entrepreneurial-type organization and the entrepreneur-manager.
Prerequisites: BUS 320 or BUS 325 ; BUS 330 ; ACCT 210 .
BUS 421 – Entrepreneurship in Action (3 cr.)
Individuals or teams register to complete projects related to Entrepreneurship. Pursue a personal interest or participate in projects identified by the instructor. Projects will address real-world situations and demonstrate the application of entrepreneurial skills and behaviors. Projects may be undertaken in a variety of settings: for-profit, not-for-profit, or socially, culturally, or environmentally beneficial. Primarily independent study with meeting times arranged for each team, as well as periodic common classroom experiences. Required for Entrepreneurship concentration. Non-SBE majors are encouraged to contact instructor.
Prerequisites: BUS 221 and BUS 321 or cons instr.
HD 372 – Family Financial Management (3 cr.)
Consumer, business, and government interactions in the economic environment; consumer choice and decision making relevant to resource allocation and purchases in the market.
Notes: May not earn credit in both HD 372 and ECON 272
Available for graduate credit as HD 572
HD 386 – Family Resource Management and the Environment (3 cr.)
Examine various perspectives on how individuals and families manage human and nonhuman resources. Study family and environment and reciprocal relationships between the two systems.
General Education Designation(s): GDR: EL; GEP: ER
BUS 330 – Principles of Marketing (3 cr.)
Study marketing theories and concepts used to apply marketing strategies to product development, distribution, pricing, and promotion of goods and services.
COMM 190 – Evolution of Media (3 cr.)
Growth, ramifications and contexts of communication media.
General Education Designation(s): GDR: HU1; GEP: ART
COMM 192 – Constructing Media Narratives (3 cr.)
Introduction to the way narratives are shaped by the conventions and constraints of specific media forms including journalism, film, television, radio, and nonlinear multimedia.
COMM 221 – Basic Journalism: Newswriting and Reporting (3 cr.)
Learn basic skills needed to produce stories for journalism, including news gathering, writing and editing techniques.
COMM 230 – Introduction to Public Relations (3 cr.)
Introduction to theory and practice of public relations; special focus on the public relations campaign.
COMM 323 – Advanced Journalism (3 cr.)
Practice in specific forms of journalistic writing such as feature, editorial, sports, science, food and travel, and others. Subtitle will designate area.
Prerequisites: Cons instr.
May repeat for credit with different subtitle.
COMM 324 – Environmental Journalism: Communicating About Science (3 cr.)
Supplementing basic journalistic writing with techniques in investigating and writing about science. In-depth research, analysis and communicating to varied audiences about significant environmental issues; basic reporting experience helpful but not required.
General Education Designation(s): GDR: EL; GEP: ER
COMM 334 – Writing for Public Relations (3 cr.)
Training in writing press releases, newsletters, brochures, and other public relations tools.
Prerequisites: COMM 221, COMM 230 or cons instr.
COMM 373 – Communication and Social Change (3 cr.)
Study communication theories, media, methods, and strategies for affecting or resisting change in society.
General Education Designation(s): GEP: GA
FN 347 – Introduction to Food Service (4 cr.)
Basic principles of food service management as applied to commercial and noncommercial food service organizations. Impact of current social, economic, technological and political factors on food service operations. Foodservice facility design.
Prerequisites: FN 346 or con reg.
FN 449 – Practicum in Food Service Management (2 cr.)
Demonstrate skills in quantity food production, food safety, sanitation (HACCP), recipe standardization, nutritional analysis, financial controls, inventory management, time and temperature relationships, food delivery, and promotions from a management perspective.
Prerequisites: FN 347
Notes: Permission required. 6 hrs per wk. May be repeated.
COMM 323 – See course description listed above.
Online courses from UW-River Falls
FDSC 110 – The Science of Food (3 cr.)
Science of Food offers students unique opportunities to learn where their food supply comes from, how the food is produced and how consumption is met on a global basis. Applying basic science principles to the production of food will enhance student's ability to better understand the phenomena of food production. (F, Sp)
SMGT 115 – Environmental Science and Sustainability (3 cr.)
This course presents an overview of the interrelationships between humans and the environment. The material presented in the first one-third of the course focuses on important ecological concepts. The remainder of the course deals with human influence on the environment and sustainable practices to avoid or ameliorate the negative impacts. Ecological concepts are used throughout to identify, understand, and provide a basis for proposing possible solutions to contemporary environmental problems. Overall, this course will provide the student with a better understanding of how humans can more positively affect the environment in which they live. Must be admitted SMGT major or have Program Director consent on space available basis. (F, Sp, SS)
SMGT 230 – Triple Bottom Line Accounting for Managers (3 cr.)
Students will be introduced to the discipline of financial and managerial accounting and learn how this information is used. Students will gain a basic knowledge of the preparation of financial statements and their analytical use. Further, students will explore how this accounting information is applied by managers in the decision-making process helping organizations meet the triple bottom line (strong profits, healthy environment, and vital communities). Prerequisite: Must be admitted SMGT major or have Program Director consent on space available basis. (F, Sp, SS)
SMGT 235 – Economics in Society and Sustainability (3 cr.)
General introductory course highlighting economic, social, and environmental issues facing society. In addition to covering traditional issues such as markets and prices (microeconomics), government economic management (macroeconomics), and international trade, it also introduces economic content into the analysis of selected topics such as poverty and discrimination, the environment, and the provision of government services. Critiques of conventional economic thought, within the context of systems thinking and ecological economics, are integrated throughout the course. Prerequisite: college algebra or equivalent; must be admitted to SMGT major or have Program Director consent on space available basis. (F, Sp, SS)
SMGT 330 – Marketing for Sustainable Enterprise (3 cr.)
Analysis of an organization's opportunities to develop sustainability practices as they relate to the development of product, pricing, supply and distribution channels (retail, wholesale), promotion (advertising, sales promotion, public relations) and target markets. Prerequisite: Must be admitted SMGT major or have Program Director consent on space available basis. (F, Sp, SS)
SMGT 331 – Sustainable Organizational Finance (3 cr.)
This course is an introduction to the theory and methods of sustainable organizational finance. Topics include financial statements, discounting and budgeting, uncertainty and risk/reward trade-offs, and assessment of the financial implications of the triple bottom line (e.g., climate change, carbon trading, human resource management, and creation of environmentally conscious shareholder value). Prerequisites: SMGT 230, SMGT 235, Must be SMGT major or have Program Director consent on space available basis. (F, Sp)
SMGT 332 – Economics of Environmental Sustainability (3 cr.)
Examines the interaction between market activity and the environment, applies economic analysis to the efficient and sustainable management of environmental goods and resources, and examines how economic institutions and policies can be changed to bring the environmental impacts of economic decsion-making more into balance with human desires and the needs of the ecosystem. Prerequisite: College Algebra or equivalent and SMGT 235, admitted SMGT majors only or program advisor consent on space available basis. (F, Sp, SS)
SMGT 360 – Environmental and Sustainability Policy (3 cr.)
SMGT 360 is an online course. Topics include the spectrum of historical, theoretical and technical issues applicable to sustainable management of natural resources, environmental quality standards and risk management. Administrative structures that form the basis for selecting appropriate responses to complex management problems faced by industry, government and non-governmental agencies are identified. The historical development and current framework of public policy are investigated and specific foundational legislation is critiqued. Prerequisite: SMGT 115. (F,Sp, SS)
SMGT 435 – International Development and Sustainability (3 cr.)
Historical roots of the idea of development, economic theories of growth and their implications for sustainability, and interrelationships between population growth, food security, poverty, inequality, urbanization, technological change, international trade and environmental change at local, regional and global scales. Contemporary issues and alternatives. Prerequisites: Must be SMGT Major with senior standing or have Program Director consent on space available basis.
SMGT 460 – Environment and Society (3 cr.)
Introduce the fundamentals of human-environmental interaction; a grasp of how these interactions create problems; and how the elements of social, technological, and personal choices combine to overcome them. Prerequisites: Senior standing and SMGT Major or have Program Director consent on space available basis.
HP/W 312 – Exercise Physiology (3 cr.)
Effects of exercises on speed, strength, skill and endurance; nature of muscular behavior, fatigue; effects of exercise with respect to nutrition, age, sex, and occupation.
Prerequisites: HS 371 or BIOL 387 , BIOL 385 , cons instr.
BUS 337 – Buyer Behavior (3 cr.)
Concepts from psychology, sociology, anthropology, and other behavioral disciplines, analyzed to develop ability to understand and predict reactions of individuals and groups to marketing decisions.
Prerequisites: BUS 330