Used to reinforce the key messages:

Student-oriented
UWSP offers a variety of areas that enable me to earn and gain respect.
UWSP has the academic credentials I need to pursue my career choice.
UWSP is able to help me find employment.
UWSP can provide me with the residential environment I need to live on my own.
UWSP offers me an environment where I can enjoy my experience and meet lifelong friends.
UWSP provides the supportive setting I need to help me determine my future.
UWSP gives me the opportunity to have an impact on others as well as on myself.
UWSP provides an environment that helps me ease into a career and a life on my own.
UWSP challenges my abilities and provides me with the learning opportunities I seek.
UWSP provides me with the opportunities I need to utilize my talents to the fullest.
UWSP goes beyond academics to provide the hands-on experience I need.
UWSP offers the sense of community that I’m looking for.
UWSP helps me find my niche.
UWSP gives me the opportunity to meet a variety of people.
UWSP offers a variety of different venues for self-expression.
UWSP gives me opportunities to expand my horizons.
UWSP provides me with the guidance I need to help determine my future.

Faculty-oriented
UWSP offers numerous opportunities to have a significant impact on students.
UWSP provides me with the opportunities I need to achieve my full potential.
UWSP helps me continually to improve my skills.
UWSP provides me with the peer support I need.
UWSP offers me activities where I can become more involved with students outside of the classroom.

Community-oriented
UWSP provides valuable cultural offerings to the community.
UWSP brings diversity of ideas and cultures to the community.
UWSP is a financial asset to the community.
UWSP provides the community with a variety of expert services.
UWSP is a great resource for finding the talent I need for my business.

The key messages and supporting statements came from alumni and stakeholder research conducted by Chamberlain Research Group.

Communication Plan
Positioning Statement
Slogan
Key Messages
Supporting Statement

Standards Manual
Publication Overview
uwspbar
Supporting Statement

Publication coordinator
715-346-3611 (Fax)715-346-2042

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