We will use one phrase to capture the university’s core identity. It will be used on printed materials, Web sites, presentations, speeches, etc.

UWSP: Changing Lives
UW-Stevens Point: Changing Lives
University of Wisconsin-Stevens Point: Changing Lives

UWSP communicators may design unique subidentities to create image for their colleges, departments or programs. This maintains the integrity of the core university image while allowing those units to establish their individuality. This system will eventually establish a strong “house image” rather than a “house of images.”

Examples:
(MultiCultural Resource Center)
UWSP: Changing lives through diversity
(Extension)
UWSP Extension: Changing lives through lifelong learning
(College of Fine Arts and Communication)
UWSP College of Fine Arts & Communication: Changing lives by providing the best in performance, creativity and expression
(College of Natural Resources)
UWSP College of Natural Resources: Changing lives through world-class natural resources education for a sustainable future
(Alumni & University Relations and News Services)
UWSP: Changing Lives

Communication Plan
Positioning Statement
Slogan
Key Messages
Supporting Statement

Standards Manual
Publication Overview
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Slogan

Publication coordinator
715-346-3611 (Fax)715-346-2042

Go to the Online Manual, Printable Manual, Image Download or UWSP Home Page,