Secondary identifiers are departmental
and unit names and/or logos. They may be prominently displayed on department
publications, but should not be portrayed as being of greater significance
than the university signature or logo. (They may not be used as substitutes
for the official logo and signature.)
Secondary Signatures:
University units may add their secondary signature to identify themselves
below the official university signature.
The publications coordinator will provide the university signature with
secondary identifiers in the Friz Quadrata font.
Secondary identifiers may also be centered below the signature in order to coordinate with the style of a particular publication.
Communication
Plan
Positioning
Statement
Slogan
Key Messages
Supporting Statement
Publication
coordinator
715-346-3611
(Fax)715-346-2042
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