Secondary identifiers are departmental and unit names and/or logos. They may be prominently displayed on department publications, but should not be portrayed as being of greater significance than the university signature or logo. (They may not be used as substitutes for the official logo and signature.)

Secondary Signatures:
University units may add their secondary signature to identify themselves below the official university signature.
The publications coordinator will provide the university signature with secondary identifiers in the Friz Quadrata font.

Secondary identifiers may also be centered below the signature in order to coordinate with the style of a particular publication.

Communication Plan
Positioning Statement
Slogan
Key Messages
Supporting Statement

Standards Manual
Publication Overview
Secondary Identifiers
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Secondary Identifiers

Publication coordinator
715-346-3611 (Fax)715-346-2042

Go to the Online Manual, Printable Manual, Image Download or UWSP Home Page,