The communication plan encourages consistency by asking people to use the core identity (slogan), positioning statements (who we are) and message strategy (key messages).
• Student-centered excellence
• Partnerships on and off campus
• Life-changing experiences
• Well-rounded learning environment
• Individualized attention
• Personal and professional lifelong impact
The communication plan encourages creativity by inviting people
to translate the message into their own words and perspectives.
Communication
Plan
Positioning
Statement
Slogan
Key Messages
Supporting Statement
Publication
coordinator
715-346-3611
(Fax)715-346-2042
Go to the Online Manual, Printable Manual, Image Download or UWSP Home Page,