The school mascots, Stevie and Stephanie Pointer; team name, Pointers; paw print; and overlapping “SP” maintain a distinctive identity for UWSP athletics. Campus organizations may use these team identifiers. If you want to redraw or recolor the mascots for a specific team or activity, you must receive approval from the licensing coordinator. Currently no official drawing of Stephanie Pointer exists.

The university mascot and other athletic graphics may be downloaded from the Web at: www.uwsp.edu/publications/campusid.html.

Our identifiers for athletics are:
• UWSP
• Pointers (for all teams, male and female). “Lady” Pointers is not appropriate; use women’s basketball, women’s ice hockey.
• Established 1894
• Stevie and Stephanie Pointer
• “SP” overlapping in block letters
• Paw print (must be dog paw—four toes, no claws)
• Purple and gold colors. See page 20 for color specifics.
• The UWSP logo

Appropriate uses for athletic identifiers include uniforms; athletic or recreational programs, brochures, banners; garments for group identification; casual apparel; school supplies; and souvenir items sold through the University Store, Alumni Office, or team booster clubs.

Athletic identifiers are not appropriate for academic materials.

Publication coordinator
715-346-3611 (Fax)715-346-2042

Go to the Online Manual, Printable Manual, Image Download or UWSP Home Page,