a specific paper product from Neenah Paper, UW – Stevens Point design student
Jon King is being featured by the company for his work on a paper promotion
project at the America Institute of Graphic Arts (AIGA) Design Camp.
at design camp, a representative of Neenah Paper took notice of the project
King was working on, which used the Sundance paper line that the company
produces. King created a poetry book featuring poems by Sylvia Plath and Edgar
Allan Poe, as well as photographs he took of his sister, who modeled for the
chose a certain line of paper and had to accent the qualities of that product,”
King said. “So I took photos and really wanted to show the grain of the paper
and how well photos are printed on that specific line of paper.”
within the book feature a human subject that is then textured over images of
the outdoors. Each of the poems and paragraphs are paired together to emphasize
a specific quality of the paper that King used.
Paper met with King at the AIGA design camp. They were looking to feature
student work on their company website. King explained that the experience is
something students do not often get to do.
are my favorite paper company. The paper is spectacular. They have a really
good product that I enjoy using,” King said. “I haven’t gotten to work with a
team like this before because as a designer it doesn’t happen very often.”
produced the entire project himself. He designed it, produced the insides and
bound every part of the project. His goal is to stay in contact with Neenah
Paper, and he is interested in working with the company again in the future.
featured me on their blog, but it’s something more than just a blog post to me.
It’s publicity,” King said. “There are people from Italy and from different
places around the country that are looking at and commenting on my work online.
I’m making connections and a possible client base. It’s like getting
went on to explain that the world of design is splitting and changing. The
split is between print and web design. As a design student, he is interested in
focusing on design used in the publishing industry and using design as a means
to brand a product to make it more recognizable.
a freelance designer, King has designed personal journals, creative books on
different topics and, of course, his most recent work for Neenah Paper. In the
future, King hopes to write his own poetry and design another book in the same
fashion to add to his portfolio and personal collection.
this experience, I think I’ve really showed off my skills as a print designer,”
King said. “I took something that was bare bones and nothing to something
complete. It’s something that can be picked up and enjoyed multiple times, and
that’s rewarding for a designer to see.”