Local Teen Helps Community Kick the Habit
Rachel Pukall
rpuka198@uwsp.edu

Mossity, a new smoke shop downtown specializing in electronic cigarettes, recently opened their doors in October.

Gaven Moss, the 19-year-old owner of the shop, says that his goal is to get people to stop smoking tobacco and to clean up the world’s mess, one e-cig at a time.

“My goal is to save as many​lives as I can by getting people to stop smoking regular tobacco and switch to my product, which is much healthier, more affordable, and better for our environment,” Moss said.

Electronic cigarettes do not contain tobacco and do not produce smoke. Instead, they are battery operated and infused with flavored liquids that produce water vapor.

Moss says that he carries a quality product that has four times the battery life of the usual e-cigarette. He also carries a wide assortment of flavored liquids to choose from.

“A 10 milliliter bottle of liquid is equivalent to a carton of conventional cigarettes,” Moss said.

Moss started smoking in 7th grade and continued until about five months ago when he got his first e-cigarette.

“E-cigs are hopefully the future of smoking and getting rid of tobacco. People can switch over so it’s cheaper. It’s the easiest way to stop,” Moss said.

Moss, a former dishwasher at Adventure 212, likes having his own business and not having to work under anyone else.

“I just got sick of doing all the dirty work for everyone and thought this would be the best thing to do,” Moss said.

Opening the shop was a dream that Moss has had ever since he bought his first e-cig. His friends and family encouraged him to open uphis own business and even helped him get started by investing some money.

Riley Peterson, a student at the University of Wisconsin-Stevens Point, thinks the shop is a good idea, but questions how successful it might be.

“I believe smokers will have to make the conscious decision to quit on their own. However, I do applaud him for trying to get smokers to quit and it is an interesting idea,” Peterson said.

Peterson is not a smoker and loves that a tobacco ban has been implemented on campus.

“It was always awful running into a cloud of smoke on the way to class and it always seemed to happen where ever you went outside,” Peterson said. “Some people were courteous, but others were very un-thoughtful and made being outside unpleasant.”

However, the university is now trying to place a possible ban on electronic cigarettes as well.

“As far as the possible ban on e-cigarettes goes, I think it would be more difficult to ban, but I understandthe reasoning behind it,” Peterson said. “By allowing e-cigarettes on campus it is still allowing a form of smoking in our environment, and in order to make participation of smoking less likely on campus we must change our environment so that smoking is no longer a social norm.” While Peterson thinks it will be difficult to ban e-cigarettes, he thinks that they are a good alternative and can help people that what to quit smoking.

Besides electronic cigarettes,Mossity also sells handmade jewellery and artwork.

“My mom is a jewellery artist and has been for nine years, and my aunt is a painter, so a lot of her artwork is in here,” Moss said. “It’s all family members, that’s why it’s called Mossity.”

Moss has big plans for the future, but isn’t spilling them to anyone just yet.

“My goal is to get as many people to stop smoking as possible so that they feel better about themselves and can save money. I want to make this world a better place for kids and be ready for a family in the future,” Moss said. “If people who grow tobacco grew food, they would be able to feed 70 percent of the population.”


Moss also thinks that besides growing more food, people should focus on planting more trees instead of tobacco. He plans on getting more plants to sell in the future and make Mossity into an organic shop.

Mossity is open from 11 a.m. to 7 p.m. Monday through Saturday.

“Quit smoking today. It’s that easy,” Moss said. 







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