Mossity, a new smoke shop
downtown specializing in electronic
cigarettes, recently opened their
doors in October.
Gaven Moss, the 19-year-old
owner of the shop, says that his goal is
to get people to stop smoking tobacco
and to clean up the world’s mess, one
e-cig at a time.
“My goal is to save as manylives as I can by getting people to
stop smoking regular tobacco and
switch to my product, which is much
healthier, more affordable, and better
for our environment,” Moss said.
Electronic cigarettes do not
contain tobacco and do not produce
smoke. Instead, they are battery
operated and infused with flavored
liquids that produce water vapor.
Moss says that he carries a quality
product that has four times the battery
life of the usual e-cigarette. He also carries a wide assortment of flavored
liquids to choose from.
“A 10 milliliter bottle of liquid is
equivalent to a carton of conventional
cigarettes,” Moss said.
Moss started smoking in 7th
grade and continued until about five
months ago when he got his first
“E-cigs are hopefully the future of
smoking and getting rid of tobacco.
People can switch over so it’s cheaper.
It’s the easiest way to stop,” Moss said.
Moss, a former dishwasher at Adventure 212, likes having his own
business and not having to work
under anyone else.
“I just got sick of doing all the
dirty work for everyone and thought
this would be the best thing to do,”
Opening the shop was a dream
that Moss has had ever since he
bought his first e-cig. His friends and
family encouraged him to open uphis own business and even helped
him get started by investing some
Riley Peterson, a student at the
University of Wisconsin-Stevens
Point, thinks the shop is a good idea,
but questions how successful it might
“I believe smokers will have to
make the conscious decision to quit
on their own. However, I do applaud
him for trying to get smokers to quit
and it is an interesting idea,” Peterson
Peterson is not a smoker and
loves that a tobacco ban has been
implemented on campus.
“It was always awful running into
a cloud of smoke on the way to class
and it always seemed to happen where
ever you went outside,” Peterson
said. “Some people were courteous,
but others were very un-thoughtful
and made being outside unpleasant.”
However, the university is now
trying to place a possible ban on
electronic cigarettes as well.
“As far as the possible ban on
e-cigarettes goes, I think it would be
more difficult to ban, but I understandthe reasoning behind it,” Peterson
said. “By allowing e-cigarettes on
campus it is still allowing a form of smoking in our environment, and
in order to make participation of
smoking less likely on campus we
must change our environment so that smoking is no longer a social norm.”
While Peterson thinks it will be
difficult to ban e-cigarettes, he thinks that they are a good alternative and
can help people that what to quit
Besides electronic cigarettes,Mossity also sells handmade jewellery
“My mom is a jewellery artist
and has been for nine years, and
my aunt is a painter, so a lot of her
artwork is in here,” Moss said. “It’s
all family members, that’s why it’s
Moss has big plans for the future,
but isn’t spilling them to anyone just yet.
“My goal is to get as many people to stop smoking as possible so that
they feel better about themselves and
can save money. I want to make this
world a better place for kids and be
ready for a family in the future,” Moss
said. “If people who grow tobacco
grew food, they would be able to feed
70 percent of the population.”
Moss also thinks that besides
growing more food, people should
focus on planting more trees instead
of tobacco. He plans on getting more
plants to sell in the future and make
Mossity into an organic shop.
Mossity is open from 11 a.m. to 7
p.m. Monday through Saturday.
“Quit smoking today. It’s that
easy,” Moss said.