Black Friday: The New Thanksgiving
Kaitlyn Luckow
kluck791@uwsp.edu

Thanksgiving: The holiday where you gather around with your family, watch some football, eat more food in one hour than you have all week, and give a lot of thanks about everything. That’s what Thanksgiving is. Or at least that is what Thanksgiving used to be.

But this year and in years past, this Thanksgiving has changed. Thanksgiving now looks like shopping. It looks like lines of people wrapping around the entire store, in which people have been waiting in for hours and even days sometimes, just in the hope of getting a $100 TV. It’s mobs and mobs of people fighting to buy stupid items that they don’t even need, literally climbing on top of others to get what they want.

I remember going Black Friday shopping with my mom as a kid. We would wake up at seven in the morning and go to the stores at eight, the time stores used to open up. When we got to the stores we would stroll around for a few hours and then head home. There were never any hordes of desperate people or fights over door busters.

Lining up at around 8:30 on Thanksgiving in front of a Target store,
shoppers await the midnight opening of Black Friday.
Photos by Sam Feld.

 
In the past few years, the stores have been opening up earlier and earlier. This year some stores were opening at nine-o-clock on Thanksgiving. Instead of giving thanks for what we have on this holiday, we’re fighting over things they think we still "need."

People are now forced to work on Thanksgiving. Instead of enjoying their holiday, they have to schedule and plan their life around working a shift from 9 p.m.-9 a.m.

Even worse, people are voluntarily skipping out on Thanksgiving. I was watching the news on Thanksgiving night and the reporter interviewed someone who literally skipped out on his family’s dinner to stand in line to get cheap electronics. And the worst part about this? No one seemed to think that this was bad. He was happy that he decided to stand out in the cold by himself instead of inside with his family.


​Coupons and print advertisments surge before Black Friday.
Photo by Samantha Feld.
 

So, I just have a question: When did shopping become more important than family?