Program

BUS 299. Special Work. Underclass students may arrange for independent study with cons chair. Credit based on scope of project.

BUS 320. Principles of Management. 3 cr. Theory of management. Explore different ways managers function in profit as well as not-for-profit business and industry organizations. Examine management behaviors from functional and organizational perspectives. Use current and library resources. Study language and philosophy of historical development and psychology of management.

BUS 321. Entrepreneurship. 3 cr. Entrepreneurship and intrapreneurship as integral components of management activity; risk taking, decision making, marketing, finance, personnel selection, record keeping, taxes, and controls unique to the entrepreneurial-type organization and the entrepreneur-manager. Prereq: 320 or cons instr.

BUS 322. Business Leadership for Managers. 3 cr. Explore the various theories of leadership within the context of management. The role of the leader's impact on attainment of organizational goals at various levels is studied. Situational leadership approaches are examined. Personal analysis of preferred style is included, as well as skill building techniques needed for development of leadership. Prereq: 320.

BUS 324. Personnel/Human Resource Management (formerly 384). 3 cr. Integrate daily operational activities of personnel management, such as job analysis, training, recruiting, and performance appraisal with the long-term strategic perspective of identifying and analyzing human resource issues and trends that may affect the organization and how it is managed. Includes maternity/paternity leave, lack of unskilled workers, increase in number of dual career families, provision for individuals with disabilities. Prereq: 320 or cons instr.

BUS 325. Organizational Behavior. 3 cr. Behavioral approach to management concentrating on the individual in the work place in dealing with power, authority, rules, status, norms, leadership, motivation, communication, group processes and conflict management. Prereq: 320.

BUS 326. Organizational Theory. 3 cr. Use an open system perspective to examine how managers deal with factors that affect the organization. Consider factors such as environment, technology, and goals in determining the nature and structure of the organization. Prereq: 320.

BUS 327. Managing Global Organizations. 3 cr. General concepts, techniques, and practices related to managing global organizations. Challenges, rewards, risks, and consequences of managing in diverse countries are discussed. Various cultural theories are studied. Particular emphasis is placed on the comparison of Western cultural influences to non-Western cultural influences on accepted business practices. Prereq: 320 or 330.

BUS 330. Principles of Marketing. 3 cr. Study marketing theories and concepts used to apply marketing strategies to product development, distribution, pricing, and promotion of goods and services.

BUS 331. Marketing Research. 3 cr. Objectives and methods of acquiring data to make intelligent marketing decisions; research planning, sampling, collection methods; data analysis, interpretation, and application. Prereq: 330.

BUS 335. Retailing. 3 cr. Analysis of retail industry market structure. Emphasis on development and implementation of strategies. Introduction to management activities of inventory procurement, channel relationships, support services, operations, promotional activities and vendor relationships. Store layout, pricing structures, store image, and online retailing. Prereq: 330, Accounting 210.

BUS 336. Sales Management. 3 cr. The sales force and its role in the execution of marketing strategy in planning, organizing, and controlling the sales function. Prereq: 330.

BUS 337. Buyer Behavior. 3 cr. Concepts from psychology, sociology, anthropology, and other behavioral disciplines, analyzed to develop ability to understand and predict reactions of individuals and groups to marketing decisions. Prereq: 330.

BUS 338. Marketing Management. 3 cr. Role of marketing manager in business, with emphasis on decision-making and problem-solving activities. Prereq: 330.

BUS 339. International Marketing. 3 cr. International differences in applying marketing concepts to culture, business customs, political and legal environments, trade mechanics, and market behavior when developing marketing strategies; world trade practices. Prereq: 330.

BUS 340. Business Law I. 3 cr. History of legal development, contracts, agency, sale of goods, insurance. Prereq: 320 and 330

BUS 341. Business Law II. 3 cr. Commercial paper, real estate and personal property, partnerships, corporations, bankruptcy. Prereq: 340 or cons instr.

BUS 342. International Business Law. 3 cr. The legal environment of international business and contracting, international and U.S. trade laws and treaties, regulation of the international marketplace. Prereq: 340 or cons instr.

BUS 343. Principles of Insurance. 3 cr. For the non-specialist. History of insurance, basic definitions/terminology, fields of insurance, types of carriers, insurance contract, planning and purchase of insurance. Prereq: 340.

BUS 350. Principles of Finance. 3 cr. Business units, especially corporate, in present day enterprise; financial principles applicable to their operation. For DBE majors. Prereq: Acct 210; approved major/minor, and cons instr.

BUS 352. Financial Management. 3 cr. Major aspects of financial decision-making, primarily using the case method; profit planning, financial budgeting, investment decisions, cost of capital, valuation, and management of circulating capital. Prereq: 350.

BUS 353. Investments. 3 cr. Construct and manage investment portfolios to meet needs of personal and institutional investors; select of securities to balance income, risk, and capital growth. Prereq: 350.

BUS 356. Corporate Risk Management. 3 cr. Identify, measure and manage risk for corporations and individuals. Topics include identification, measurement and reporting of risk, as well as use of financial tools and techniques to control risk. These tools include insurance, portfolio management and financial derivatives. Prereq: 350.

BUS 357. International Corporate Finance. 3 cr. Introduction to international financial markets, exchange rate determination theory, concepts/measurement of foreign risk exposure, financial instruments to hedge exchange risk, and financing multinational enterprises. Prereq: 350.

BUS 360. Principles of Production-Operations Management. 3 cr. Use quantitative management science techniques such as facility layout, process planning, work measurement, inventory control, scheduling, quality control, forecasting, linear programming (LP), just in time (JIT), and statistical process control (SPC) to solve operational problems. For DBE majors. Prereq: Acct 211; Busn 320; Econ 211; 3 cr in statistics; Math 109 or equiv; and cons instr.

BUS 370. Management Information Systems. 3 cr. The MIS concept: systems theory of management and organizations; viewing the firm as a system; the systems (analytical) approach to systems; functional (marketing, manufacturing, finance) information systems; planning, designing, implementing and controlling information systems. May not earn credit in both Bus 370 and Acct 370. Prereq: 320 and 330.

BUS 390. Ethics in Business. 3 cr. Principles of ethics and professional responsibility applied to specific workplace situations and business activities. Explore interplay between corporate culture, professional codes of conduct, and individual behavior. Develop, clarify, communicate, and defend positions on corporate conduct. May not earn credit in both ACCT 390 and BUS 390. Prereq: 210 and Bus 320, or cons instr.

BUS 421. Advanced Entrepreneurship. 3 cr. Development of success strategies for small businesses. Problem identification and implementation of solutions to increase the success rate for start-ups. Marketing, finance, human resource, and management challenges that face small firms will be covered in a case study approach. Prereq: 320, 330, 321; Acct 210.

BUS 455. Corporate Finance Seminar. 3 cr. Current topics and advanced discussion of corporate finance subjects. Topics include corporate financing (including public offerings and private placements), financial forecasting, mergers and acquisitions, and financial statement analysis). Prereq: 350.

BUS 480. Strategic Management. 3 cr. Advanced course in business administration using the case method to develop integrative problem-solving approaches to complex management problems. Prereq: Graduating busn admin major or cons instr.

BUS 490. Special Topics in Business Administration. Cr arranged. Subtitle will designate topic.

BUS 493(NW). Internship in China. 3 cr. Supervised training work program in cooperating agency or business in China plus lectures in English. Prereq: Busn Adm major/minor or cons intern dir.

BUS 496. Internship in Business Administration. 1-3 cr. Supervised training work program in a cooperating agency or business. Credit determined by intern director and business faculty. Max 3 cr apply to major. Prereq: Cons intern director.

BUS 497. Internship in Business Administration. 1-6 cr. Supervised training work program in a cooperating agency or business. Credit determined by intern director and busn faculty. Does NOT apply to major or minor.  Prereq: Cons intern director.

BUS 498. International Internship in Business Administration. 1-6 cr. Supervised training work program in a cooperating agency or business. Credit determined by intern director and busn faculty. Does NOT apply to major or minor. Prereq: Cons intern director.

BUS 499/699. Special Work. Upperclass or graduate students may arrange for independent study with cons chair. Credit based on scope of project. Prereq: Cons chair.

Business Latent Course:  Not offered recently. For a full course description, see the printed version of the catalog listed behind the course number (xx-xx).

• 391     Small Business Mgt Consulting Practicum, 3 cr. (03-05)