HPW 490/690 Section 79

 

Social Media Strategies to Develop Community and Customer Engagement

Students will learn how to  leverage word of mouth marketing, engage brand loyalists, as well as dissatisfied customers or questioning constituents. This course will show how to develop communities focused on engagement and satisfaction. Assignments will challenge students to take full advantage of the many social media platforms available and use them to meet clearly defined goals and objectives, while defining both soft and hard returns on investment.

Virtual meetings:

This class will be conducted via virtual meetings scheduled on Wednesdays from 5:30 p.m.-8 p.m. CST. The instructor will contact students with instructions for the online meetings prior to the beginning of class.

 

 Textbook Information

 

Social Media Marketing: A Strategic Approach
by Barker, et al.
ISBN: 978-0538480871

Text available for purchase through University Store & Text Rental.

 

 Tuition and Fees

 

Undergraduate
$809.94

Graduate
$1,296.06

 

 Registration

 
 

 Course

 

​Course
HPW 490 (undergrad)
HPW 690 (graduate)

Section
79

Credits
3

Dates/Times
January 20 - May 8

Virtual Meetings 
Tuesdays
5:30 p.m.-8 p.m.

Location
100% Online

 

 Instructor