HPW 490/690 Section 79


Social Media Strategies to Develop Community and Customer Engagement

Students will learn how to  leverage word of mouth marketing, engage brand loyalists, as well as dissatisfied customers or questioning constituents. This course will show how to develop communities focused on engagement and satisfaction. Assignments will challenge students to take full advantage of the many social media platforms available and use them to meet clearly defined goals and objectives, while defining both soft and hard returns on investment.

Virtual meetings:

This class will be conducted via virtual meetings scheduled on Wednesdays from 5:30 p.m.-8 p.m. CST. The instructor will contact students with instructions for the online meetings prior to the beginning of class.


 Textbook Information


Social Media Marketing: A Strategic Approach
Author: Barker, et al. South-Western College.
ISBN: 9780538480871

Text available for purchase through University Store & Text Rental.


 Tuition and Fees


​WI Undergraduate
3 credits: $809.94

WI Graduate
3 credits: $1,296.06




Registration Opens

Graduate Nov. 10
Undergrad. Dec. 3




HPW 490 (undergrad)
HPW 690 (graduate)



January 20 - May 8
Virtual Meetings Wednesdays
5:30 p.m.-8 p.m.




Cd Vann
CPS 101