Trade Area Mapping

Are you looking for more effective ways to spend your advertising dollars? Effective marketing decisions begin with knowing precisely who your customers are, where they live, where pockets of your prospective "best" customers exist, and where your competitors are located.

Where Are Your Customers?

Using Geographic Information Systems (GIS) software, the UWSP Continuing Education Small Business Development Center maps your current customer database. GIS maps help you:

Visualize customer density
See the size and location of your trade area
See concentrations of prospective customers
Target potential customers by demographic characteristics

Choosing a location?

The Small Business Development Center maps prospective locations for your business start-up, new location for an established business or additional site for an expanding enterprise! Maps show you the merits of one location over others by pinpointing:

Proximity of competitors
Drive time from a variety of access points
Key demographics of the surrounding population
Socio-economic and demographic data within a three-mile radius

Define your marketplace

SBDC counselors help you define your marketplace and your customer profile as well as identify mapping criteria. Call the UWSP Continuing Education Small Business Development Center at 800-898-9472 or email Mary.Wescott@uwsp.edu for details and project estimate.

Proven Results

Review our examples of completed projects for more ideas on how trade area mapping can help you and your business grow!