Central WI Social Media Conference 2011

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Thursday, October 20, 2011 - Westwood Conference Center, Wausau

Early Bird Rate (before 9/15/2011)                            $109.00
Regular Conference Rate (after 9/15/2011)                 $129.00
Student Fee (must indicate educational institution)      $89.00

Social media is here to stay. Businesses constantly communicate with customers and other businesses using social media. At this conference, active social media practitioners will conduct peer-to-peer breakout sessions to provide insight on how to energize your social media efforts to PROMOTE, GROW, and EXPAND your business.

Four Tracks to meet your social media business needs!

Legal Aspects	Marketing	Branding	Utilization
Hiring and Recruiting for the Facebook Generation	Integrating Social Media in Your Marketing Strategy	Strategic Approaches to Branding with Social Media	Building a Connection Worthy LinkedIn Profile
Developing a Social Media Policy for Business	The Power of E-Marketing	What's Next? Where, How and Why of What's Ahead in Brand Marketing	Facebook for Business
Privacy Issues in Social Media	Content Marketing	Communicating Your Brand and Building Collaboration using Google+	How to Leverage Twitter for Business
Privacy Issues in Social Media	Engagement Marketing		How to Leverage Twitter for Business

Conference Schedule

7:30-8:30am	Check in and Registration
8:30-9:00am	Welcome and Opening Remarks-Measuring the Effectiveness of Social Media
9:00-10:30am	Breakout Session A - choose from 4 workshops
10:30-10:45am	Networking Break
10:45am-12:15pm	Breakout Session B - choose from 4 workshops
12:15-1:15pm	Lunch
1:15-2:45pm	Breakout Session C - chose from 4 workshops
2:45-3:00pm	Networking Break
3:00-4:00pm	Next New Things - Round Table Discussion with presenters and vendors
4:00-6:00pm	Social Media Social Hour at The Great Dane Brewpub

Live Tweet and Blog this event!

Bring your laptops and smartphones! Wireless internet access is available. Feel free to live tweet and blog this event. Use the hashtag #cwismc to tweet about this event.

Registration Information

Who Should Attend

Business Owners
Marketing Professionals
Anyone Responsible for Social Media Efforts in their Organization

Lodging

A block of rooms has been set aside for October 19, 2011 at the Howard Johnson Inn, 2101 North Mountain Road at an exclusive conference rate of $59.00. Please register by September 28 using the group #2979 or UWSP Social Media Conference to get the conference rate. Call 715-842-0711 to make your reservations now!

Driving Directions

Download driving directions to the Westwood Conference Center.

Opening Remarks:

Measuring the Effectiveness of Social Media - Bruce Barchus and Phil Van Houten, Clifton Gunderson LLP
How do you know if your social media efforts are paying off? How do you tie your social media efforts into your other marketing efforts? How do you know where to put your marketing dollars? Explore the use of analytics to answer these tough business questions.

Breakout Session Descriptions

A-1: Hiring and Recruiting for the Facebook Generation: Sara Ackermann, Ruder Ware
In this session, Attorney Ackermann will cover the dos and don'ts of using social media web sites such as Facebook, MySpace, and LinkedIn for recruiting and hiring efforts. Today's generation is online; as a result HR professionals have access to a wealth of personal employee information. When it comes to recruiting and hiring, however, HR professionals and business owners need to be mindful of the pitfalls. Attorney Ackermann will address what you can do if you uncover information that is negative, such as excessive alcohol use, indecent photographs, or drug use and answer questions regarding the pros and cons of using social media to recruit job candidates. Attorney Ackermann will also address privacy concerns, and recent court cases that address these issues.

A-2: Integrating Social Media in Your Marketing Strategy:Michail Takach, Aurora Health Care
Learn how to develop and implement a robust social media program that successfully meets corporat and individual product line needs. You'll see how to align your social media marketing with corporate goals, develop a strategic approach, look at program development and implementation, and use measurement and reportingto round out your marketing efforts.

A-3: Strategic Approaches to Branding with Social Media: Cd Vann, UnGeeked e'lite Retreats
Let's face it. Even if you own your company, neither you nor your team completely own your corporate brand. Your online community, consumers of your product and users of your services are now investors and new co-owners of your brand. This means companies need to learn new approaches to branding using social media to not only establish brand presence and authenticity, but also to establish responsibility via customer servcie and community management. Cd Vann will discuss with you ways to strategically integrate social media into your branding campaign to help establish visibility, market share, and most importantly, authenticity and ownership via good customer service.

A-4: Social Business Networking - Building a Connection Worthy LinkedIn Profile for Lead Generation: Wendy Soucie, Wendy Soucie Consulting
As of March 2011, LinkedIn has over 100 million people as members who are all looking to grow and improve business relationships with customers, partners, and colleagues - past and present. LinkedIn is the online Rotary meeting of the future. LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies. More than two million companies have LinkedIn Company Pages (formerly known as company profiles). If these are the types of people who you need to do business with, you need to learn how to extend your personal and company brand in the right way on social media sites in general, and most importantly, on LinkedIn. In this presentation, Wendy Soucie will share the top attributes that make a profile "connection worthy," how to engage your potential audience, and how to use LinkedIn for lead generation using the applications (social media tools) within LinkedIn.

A-5: Engagement Marketing: Jeff Ferrazzo, Constant Contact (Just added!)
Building lasting relationships with your existingcustomers and members drives business success. Making that happen is called "Engagement Marketing." Having an Engagement Marketing strategy is key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle. In this seminar, you'll discover the three components that lead to Engagement Marketing success.

B-1: Legal Issues/Development of a Social Media Policy for a Business: Ron Rutlin and Kevin Terry, Ruder Ware
The use of social media by employees, both approved and unapproved, has become a source of concern amongst employers of all sizes. The presenters will provide background information regarding the adoption of a company policy on use of social media, including how to exercise control over the use of social media and restrictions to be implemented for all employees. This session will give guidance to business leaders of all sizes regarding the adoption of a social media policy for your business.

B-2: The Power of Email Marketing: Jeff Ferrazzo, Constant Contact
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. In this session you'll learn how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increase deliverability and open rates, write good headlines and content, save time, get readers to take action, and more.

B-3: What's Next? Where, How and Why of What's Ahead in Brand Marketing: Bruce Barchus, Clifton Gunderson and Cathy Knight, TDS
Learn how sentiment analysis, online reputation management, predictive analysis and feedback loops will play together via social platforms in driving brand marketing.

B-4: Facebook for Business: A Systematic Approach: Hugh Macken, VMR Communications
How can Facebook impact your company positively and negatively? What are the risks and how can your company build a smart strategy, a realistic policy and ongoing training to minimize the risks and maximize your return? What tools and human resources will you need to be successful on Facebook? How can your business use cause networking strategies on Facebook to grow your fan base and support the local community? Can Facebook ROI be measured? If so, how? We'll frame our answers to these questions and many more related to Facebook for Business using a systematic approach that you can put to immediate use in your organization's internal discussions related to Facebook and other emerging social media platforms.

C-1: Privacy Issues in Social Media: Bryan Symes, Ruder Ware
This session will begin with a brief exploration of the risks created by employee use of social media and how such risks create a strong incentive to monitor employee use of social media (e.g., dilution of brand integrity, employee apparent authority, disparagement of third parties, false advertising). To that end, this session will primarily emphasize the legal risks associated with employer monitoring of employee use of social media, including state and federal statutory and "common law" claims related to invasion of privacy, unauthorized access of social media content, interference with rights created by the National Labor Relations Act and potential legislation. The session will also briefly address the inherent risks social media creates with respect to public disclosure of employers' confidential information and intellectual property, and highlights basic measures employers may take to increase protection of this information.

C-2: Content Marketing: Jim Carlson and Michelle Rothmeyer, TMA+ Peritus
What is content marketing, and why does it work for businesses of all sizes? Learn about the emerging trend of Content Marketing to establish relationships, build awareness, and garner top of mind by sharing valuable content with your audience. Communicate with and educate your customers by delivering information that will drive customer action and increase your brand loyalty in B2B and B2C customers.

C-3: Communicating Your Brand and Building Collaboration Using Google+: Cd Vann, UnGeeked e'lite Retreats
Team collaboration. Turning several conversations into one group chat. Cloud-based sharing and learning. This is Google+, the latest "social network and sharing network" to hit the social space. How will Google+ differ from Twitter and Facebook? How can you use Google+ to enhance business efficiency and team effectiveness? Learn how to use Circles and Hangouts for press conferences, job interviews, customer service, and more. Know when and how to huddle. Cd Vann, founder of unGeeked e'lite and unGeeked Edu will walk you through some of the strategic ways to use Google+ to enhance your brand's internal and external marketing communications.

C-4: How to Leverage Twitter for Business: Jeff Allen, Fossil Designs
Would you like to have an easy way to connect and network with others in your industry, or with other people that share your point of view? Would you like an easy way to be able to get access to what's being said about your business, people, products or brand? Maybe you want to extend your reach as a thought leader in your area of expertise. Or, maybe what you want is just an easy way to talk to your customers and improve customer service. Twitter is good for all of these. In this session, we'll go over Twitter etiquette, message types, and how you can use Twitter to not only connect with your customers, but also as a way to help market your business. We'll also look at examples of how other businesses are already using Twitter.