Pursuit of this emphasis prepares students for entry-level positions in public relations, such as fundraising, promotion, lobbying, working in chambers of commerce, or working for non-profit or for-profit organizations. Opportunities to work for full-service or in-house PR departments are also common. More and more organizations are realizing the necessity of communicating with important groups in their environments and the necessity to promote their products or services effectively, in addition to managing the stresses and inaction that come with crises or change. PR is a profession that stresses the connection between an organization and its publics. Job possibilities are limited only by a student’s imagination.
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Required courses (9 credits)
- Communication 221, Basic Journalism: Newswriting and Reporting
- Communication 230, Introduction to Public Relations
- Communication 334, Writing for Public Relations
Elective courses (12 credits)
Select at least two courses from the following:
- Communication 333, Case Studies in Public Relations
- Communication 336, Communication and Promotional Strategies
- Communication 339, Crisis Communication
- Communication 431, Public Relations Campaigns
Select one or two courses from the following:
- Communication 390, Seminar* - Subtitle, Creative Problem Solving
- Communication 392, Communication Ethics
- Communication 394, Speech Making Laboratory* - Subtitle, Advanced Public Speaking
*Indicates a variable-focus course. Course may be repeated for credit when different subtitles are offered.