Room: CAC 225
Arts management combines skills in business, communication and the
arts to promote all facets of the arts in any size community. Arts managers are
responsible for financing and marketing, developing programs, managing
facilities, writing grants, and managing personnel to support artists and arts
This interdisciplinary major consists of courses in arts
management, business, communication and the arts, two internships, and a
semester-long externship. With this major you will explore the interrelationship
of the arts, communication skills, and business constraints that apply to the
financing, producing, promoting, and marketing of the arts. In addition to
artistic and cultural values, you will learn practical skills of organizational
development, public relations, marketing, and leadership in the arts.
Arts Management Major (BA)
Minimum Requirements (65 credits):
A. Arts Management - 23 credits required
ARTM 100: Orientation to Arts Management or COMM 100: Orientation to Communication
ARTM 195: Introduction to Arts Management
ARTM 395: Seminar in Arts Management
(prereq: 100, 195, 280, 380)
B. Business - 12 credits required
ACCT 210: Introductory Financial Accounting
BUS 240: The Legal and Ethical Environment of Business
BUS 320: Principles of Management
BUS 330: Principles of Marketing
C. Communication - 12 credits required
COMM 221: Newswriting and Reporting I
COMM 230: Introduction to Public Relations
COMM 334: Public Relations Writing (prereq: 221 and 230)
COMM 431: Public Relations Capstone: Public Relations Campaigns (prereq: 334)
D. Creative arts - 18 credits required
(6 credits must be 300 level or above).
a. At least 9 credits must come from Art, Theatre, Dance, or Music. You may apply a maximum of 3 credits per each course toward this requirement for courses which can be repeated multiple times for credit (e.g. music ensembles).
Remaining electives may come from category A or from the following:
b. Visual arts: Interior Architecture 130, 140, 150, 160: Biology 322.
c. Media Arts: Communication 160, 190, 192, 253, 320, 322*, 330 (PR Entertainment and Arts subtitle), 351, 352, 353, 356*, 359 (Broadcast Management subtitle), 362, 363*, 364, 365*, 367, 369; Web and Digital Media Development 100.
d. Literary Arts: Communication 374; any English literature course (English 275-336); French 340; German 243, 340; Spanish 340, Philosophy 303; Comparative Literature 102.
* may be repeated for credit with different subtitles.
Admission Procedures and Academic Standards for Arts Management Major
- You may declare a major in arts management in the Division of Communication office, Room 225, Communication Arts Center.
- You must maintain a grade point average of 2.75 for all courses in the major. regardless of a declaration of academic bankruptcy, to continue in the major and for graduation.
- Any major falling below a 2.75 GPA will be placed on probation in the Division of Communication. If you fail to regain a 2.75 GPA after the next semester in which you complete an Arts Management major course, you will be dismissed from the major.
- Courses with a grade below C- DO NOT fulfill major requirements; however, grades for those courses will be calculated into your major GPA.
- Transfer credit policy: Certain courses taken at other universities may substitute for courses in the major. Credits from these courses will be counted when calculating your GPA in arts management.
Students are required to take (2) internships (ARTM 280, ARTM 380) and (1)
externship (ARTM 480 or ARTM 485).
Courses in Arts Management
ARTM 100. Orientation to Arts Management.
1 cr, pass/fail. Orientation to the majors in the Division of Communication. May not earn credit for both ARTM 100 and COMM 100. ARTM 195. Introduction to Arts Management.
3 cr. Overview of the business of managing nonprofit organizations and people in arts-related professions. Awareness of the field, private and public arts agencies, and the arts in local communities. (spring only) ARTM 280. Internship in Arts Management.
2 cr, pass/fail. Initial field experience in an arts agency or campus arts office. Prereq: 100,195. ARTM 380. Internship in Arts Management.
2 cr, pass/fail. Advanced field experience in an arts agency or campus arts office.. Prereq: 100, 195, 280. ARTM 395. Seminar in Arts Management.
3 cr. Become self-confident in dealing with the not-for-profit arts world by studying arts management topics using theoretical perspectives and case studies. Prereq: 100, 195, 280, 380. ARTM 480. Arts Management Capstone. Externship in Arts Management.
12 cr. Placement in arts agency in a large city environment, full time for 15 weeks. Prereq: All other coursework in arts management major must be completed to enroll. ARTM 485. Arts Management Capstone: Externship in Arts Management (London).
6 cr. Part-time placement through UWSP International Programs in an arts agency in London. Prereq: All other coursework in arts management major must be completed to enroll.; con reg in 6 additional credits of coursework selected in consultation with the International Programs office (Fall or Spring only).