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Wisconsin Environmental Education Board
110B College Natural Resources
UW-Stevens Point
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Stevens Point WI 54481
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weeb@uwsp.edu

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Publications: Communication Plan 2000-2001

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GOAL # 4

To increase support from parents and members of parent organizations for EE within their schools.

Objective 4A- Parent organizations will increase financial support and volunteer time on behalf of EE programs in their schools.

Objective 4B � The number of parents expressing support for EE programming to schoolteachers, administrators, and school board members will increase.

Strategies for Targeting Parents and Members of Parent Organizations

A)  Organizational Steps
    • Identify the parent organizations for schools or school districts and the contact people for these organizations.
    • Identify the manner that the parent organization can further EE. Some examples include: using profits raised from parent organization fundraisers to purchase EE materials or to fund residential or day visits to local environmental education/nature centers or providing parent volunteers as chaperones on EE field trips or assisting teachers in the classroom with EE activities.
    • Develop components of the organizing packet including:
    •  
      • Laws governing EE curriculum implementation
      • The current level of EE curriculum implementation
      • Statistics on parental support for EE
      • An example letter to request support from parent organizations for EE. The promotional material "EE Works for Wisconsin" should be included.
    B)  Implementation Steps
    • Alert environmental educators, specifically those individuals receiving the organizing packet, as to the benefits of parental support.
    • Encourage environmental educators, EE centers/organizations, teachers and parents to write letters and/or give presentations to parent organizations describing ways parent organizations can be involved in supporting EE programs at their school.
    • Encourage formal and nonformal environmental educators to request support from parent organizations for specific upcoming programs, activities, and events.
    • Encourage organizations to write new releases supporting and describing the benefits of EE with the target audience of these releases being parents and parent organizations.

 


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