EE and The Media Gazette,

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STRATEGY CHART: After choosing your issue, use this chart as a guide to developing your overall strategy.  Be specific.  List all possibilities. (reprinted with permission:Midwest Academy)
VISION, OBJECTIVES, GOALS ORGANIZATIONAL CONSIDERATIONS CONSTITUENCIES (members & allies) TARGETS TACTICS
1. List: purpose and long range goals of your organization.

2. State the goal for this issue. What constitutes victory?  How will it:

   - Win concrete improvements
   - Give people a sense of their own power.
   - Begin to alter the relations of power.

3. What is the relationship between 1 and 2, above?

4. To win goal 2, what short term victories must you first win (i.e. support of local politicians or regulatory agencies) before winning city-wide or state issues?

5. List steps necessary to accomplish each short term goal listed under 4.
The organization must come out of the campaign stronger than it went in.

1. List specific ways in which your organization needs to be strengthened:

- Increase size of leadership group.
- Increase experience level of existing leadership
- Build size of membership base.
- Consolidate existing membership.
- Raise money - find new funding contacts, etc.

2. List the resources your organization brings to this campaign, i.e. membership, staff, money, reputation, facilities, press contacts, allies, etc.

3. List internal problems which have to be resolved.
Who can you bring into this issue to join or help the organization?

1. List: Whose problem is it?

2. For each of the above, ask what would they get out of joining with you.

3. For each constituency consider:
   - Self-interest
   - Depth of concern
   - Risk
   - How hard are they to reach and organize?
   - Who else would they bring in?
   - Who would their presence alienate?

4. For each constituent group, list the specific power they have over targets in the next column.
1. Who has the power to solve the problem and grant your demands? List.

2. Who must you get to first? (See short term goals.)

3. For 1 & 2, list specific names.

4. List strengths & weaknesses of each. (RESEARCH)

5. Which targets are appointed?

6.  Over which do you have power as - voters, consumers, taxpayers?

7. What is the self-interest of each?

8. Are there conflicts of interest? (RESEARCH)

9. Who would have jurisdiction if you redefined the issue? i.e., Turned a utility rate issue into a pollution issue.
Tactics:Action in context
Flexible & Creative.

Must make sense to membership.

Must be directed at a specific target.

Must be backed up by a specific form of power & not just rely on bad publicity for the target.  Ask:Why would each target care about bad publicity?

For each target list:
   - Specific demands you would make.
   - Who can best make them?
   - What power do you have?
   - What tactics will show your power?
   - What tactic does the target fear the most?
Tactics include:
   Actions
   Confrontations
   Public Hearings
   Strikes, Lawsuits
   Pickets, etc., etc.

COPYRIGHT � 2000 SECC

 

 

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