1. List: purpose and
long range goals of your organization.
2. State the goal for this issue.
What constitutes victory? How will it:
- Win concrete improvements
- Give people a sense of their own
power.
- Begin to alter the relations of
power.
3. What is the relationship between
1 and 2, above?
4. To win goal 2, what short term
victories must you first win (i.e. support of local politicians or regulatory agencies)
before winning city-wide or state issues?
5. List steps necessary to
accomplish each short term goal listed under 4.
|
The organization must come
out of the campaign stronger than it went in.
1. List specific ways in which your
organization needs to be strengthened:
- Increase size of leadership group.
- Increase experience level of existing leadership
- Build size of membership base.
- Consolidate existing membership.
- Raise money - find new funding contacts, etc.
2. List the resources your
organization brings to this campaign, i.e. membership, staff, money, reputation,
facilities, press contacts, allies, etc.
3. List internal problems which have
to be resolved. |
Who can you bring into this
issue to join or help the organization?
1. List: Whose problem is it?
2. For each of the above, ask what
would they get out of joining with you.
3. For each constituency consider:
- Self-interest
- Depth of concern
- Risk
- How hard are they to reach and
organize?
- Who else would they bring in?
- Who would their presence alienate?
4. For each constituent group, list
the specific power they have over targets in the next column. |
1. Who has the power to solve the problem and grant your demands? List.
2. Who must you get to first? (See
short term goals.)
3. For 1 & 2, list specific
names.
4. List strengths & weaknesses
of each. (RESEARCH)
5. Which targets are appointed?
6. Over which do you have power as - voters,
consumers, taxpayers?
7. What is the self-interest of
each?
8. Are there conflicts of interest?
(RESEARCH)
9. Who would have jurisdiction if
you redefined the issue? i.e., Turned a utility rate issue into a pollution issue. |
Tactics:Action in context
Flexible & Creative.
Must make sense to membership.
Must be directed at a specific target.
Must be backed up by a specific form of power & not just rely on bad publicity for the
target. Ask:Why would each target care about
bad publicity?
For each target list:
- Specific demands you would make.
- Who can best make them?
- What power do you have?
- What tactics will show your power?
- What tactic does the target fear the
most?
Tactics include:
Actions
Confrontations
Public Hearings
Strikes, Lawsuits
Pickets, etc., etc. |