News Release

FOR IMMEDIATE RELEASE:                         CONTACT:

Day & Date                                         Name & Telephone

 

HEADLINE (Hook: A Capsule Summary of Release)

Lead Paragraph: Who, What, When, Where & Why.

(Lines)

            Second Paragraph: More essential information.

(Lines)

            Third Paragraph: "Soundbite," said spokesperson.

(Hook)

Fourth & Additional Paragraphs: More detail, consider using bullets to highlight key data.

(Lines)

            Last Paragraph: Strong closing statement.  Use a soundbite or summary information.

(Hooks or Lines)

Short one-sentence description of your group (in smaller print size) and include address, telephone, and fax if press release extends onto second page.

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