STOP THE PRESSES!  
Read all About it!

This site is a great first step to understanding and implementing a successful media outreach campaign (Story continued on the back page)

The Site Navigation page- A helpful guide through the site!

Media Strategy Planning

How to plan for your first media blitz? First of all, you need a plan of attack... You need a Strategy Plan.

• Media Strategy Plan
• Tactics Chart
• Strategy Chart
• Timeline/ Calendar

Crafting & Developing
Your Message

What is the essential information, and how do you say it?

• Crafting Your Message
• Developing Your Message
• Hooks, Lines, and Sinkers

Organizing the Ideal Media Committee

Learn how to recruit and keep members, choosing a coordinator, and more!

Know Your Audience

Information to better understand and motivate your audience.

• Demographics
• Survey
• Obtaining Research Data.
• Knowing and Motivating your Audience.
• Know your Audience Chart

Know the Media

Learn how to create productive relationships with Journalists

• Checklist
• Radio Organization Chart
• TV
• Magazines
• Weeklies
• Dailies
• Cable

Story Continued On PAGE TWO