EE and The Media Gazette,

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Picture (71x52, 1.4Kb)Crafting and Developing
 Your Message

In this section...

You will find information on how to know what to say, how to say it, and to whom. 

Developing Your Message:  Concerned with what you need to say. What is the essential information?

Crafting Your Message With Soundbites: Once you know WHAT you need to say, this section will give some tips about HOW to say it.

Hooks, Lines and Sinkers gives us an analogy of how to create a complete media message. This should help clear up many questions for first timers as well as the seasoned media guru.

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