EE and The Media Gazette,
| SUNDAY | MONDAY | TUESDAY | WEDNESDAY | THURSDAY | FRIDAY | SATURDAY |
| 03-May | 4 | 5 | 6 Assess goals and audience. | 7 Brainstorm media strategy for event. | 8 Write and revise plan. | 9 |
| 10 | 11 Update media list with recent changes. | 12 Write/mail calendar listing to papers & PSA to radio/TV. | 13 Write Release #1 (Announce Event) | 14 Mail Release #1 to weeklies. | 15 Contact talk show producers to set up interviews. | 16 PSA Deadline (Two weeks in advance of event.) |
| 17 | 18 Weekly Paper Deadline. Write Release #2 (Announce speakers | 19 Mail Release #2 to weeklies. Check on PSA play schedule. | 20 Mail Release #1 to dailies and electronics. | 21 Weekly Papers Published. Mail notice of news conference. | 22 Weekly Paper Deadline (early due to holiday). | 23 |
| 24 | 25 Memorial Day Holiday |
26 Phone reminder for news conference. Set up feature stories and interviews. | 27 Pre-event News Conference. Coordinate coverage.Dsitribute Release #2 | 28 Weekly Papers Published. Monitornews conference coverage. | 29 Prepare event press packet. Call to remind assignment editors. | 30 EVENT Pass out press packet. Arrange interviews. (NOTE Sat. not the best press event day) |
| 31 Monitor news coverage. Write/mail follow-up release. | June 1 Weekly Paper Deadline. Thank you notes and calls for good stories. Offer interviews to reporters who couldn't make event. | 2 Send letters -to-editor to correct errors and expand coverage. | 3 |
4 Weekly Papers Published |
5 | 6 |