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     The "Making A Difference" packet includes tips for writing both news releases and letters.

Tips for News Releases

News releases can be a simple and effective way to reach an extremely large audience.  News releases could highlight successful EE in your school, present the key reasons to support EE, or announce a recent or upcoming event.  Many of the articles in local newspapers are news releases.  The following guidelines describe the format of a news release:

Identification: Letter head, Contact Name, Address, Phone, Fax, Email
Date: Release Time ("For immediate release" or a specific date)
Headline: This is what will draw initial attention to your article.
Lead: Strong statements dealing with who, what, when, where, why and how.
Quote: Provides validation for your story and plays to the human-interest angle.
More data: Give the reader background facts.  Be concise and to the point.
Quote: A closing quote can be used to say something differently or add color.
Closing: Close with some general information, include contact information if relevant.
General Tips:
Put the important information first!  Limit sentences to 15 words
Restrict length to 1-2 pages. Use active, engaging language.
Use 12-point font, double space. Follow faxes with a hard copy.
It is acceptable to quote yourself. End with centered '-30-' on last page.
One or two quality photographs that directly support your points are recommended.  Label on back. Continue the second page with a centered 'more' at the bottom of the first page.

To see a sample News Release, click here.

Tips for Writing Letters

The letters to the editor section of the local newspaper is one of the most widely read sections.  Letters to the editor reach many different members of the community.  Be prepared to write multiple letters relating to the same issue!  (These suggestions also apply to other letters as well.)

  • Check the editorial page or call your local paper for information on the preferred format and requirements for letters to the editor.
  • Keep it short and simple --500 to 700 words at most.
  • Be sincere!  State your opinion as you see it.  Don't try for balance.
  • Make your main point in your lead paragraph.
  • The body should justify your view with supporting facts and opinions.
  • Summarize your point and the supporting facts in the conclusion.
  • Sign your letter.  Provide your home address and phone number for all letters.  This does more than merely enhance your credibility; many letters will not be printed without this information.
  • Address the envelope to the correct person.  Call the local paper for their full name and title.

To see a sample Letter to the Editor, click here.