Preparing the Narrative

Create a concise, readable proposal and follow directions carefully. Type the narrative on plain white 8 ½" x 11½" paper. Margins must be at least one inch. Minimum of a 10-point font for the narrative of the document.

  • Narratives may not exceed 6 pages (six sides of three sheets)
  • Suggested narrative guideline for proposals of $5,000 or less,  2 pages (two sides of one sheet).
  • Suggested narrative guideline for proposals of $1,000 or less, 1 page (one side of one sheet).

Other criteria include the following:

  • Text may be single or double-spaced.
  • If acronyms are used, explain what they mean the first time they are used in the text.
  • One additional 8 ½" x 11½" page for a map or diagram (not a table containing text) related to the proposal may be attached. Free-hand drawings, computer generated graphics, and photographs are acceptable. 
  • One additional 8 ½" x 11½" page for a citation list related to the proposal may be attached.

Proposals will be disqualified if narratives exceed page limits The cover, partner verification, map/diagram, citation, and budget pages do not count toward the page limit.

Specific instructions

The proposal must be based on the identified need(s) of a target audience. Goal statements, objectives, and evaluations must reflect the need(s) and detail how the audience will benefit from the project. Need(s) must be tied to a statewide EE goal (jump to list of goals). Narratives must detail how the project will enhance the environmental literacy of the target audience.

A. Project Title and Applicant Name

Provide the name of the administrative organization and the project title as shown on the cover page. If applying in the School Forest Education Plan or School Forest Implementation category also provide the forest name(s).

B. Project Description

The project description must include:

  • who (who will do it and who will benefit)
  • what (activities that will be undertaken)
  • how (activities relate to EE goals and the identified need for the project. The project you define must be measurable)
  • where (facilities that will be utilized)
  • when (a graphical timeline or completion dates for each activity described within the body of the narrative)

Successful proposals are presented with sufficient detail that should the project director and/or grant writer become unavilable, this section can serve as the plan of work.

C. Target Audience, Need(s), and Justification of Needs

  1. Target Audience(s): Describe the makeup and the number of people who will be served. The audience must be Wisconsin residents.

  2. Need: Provide a precise statement of identified need(s) for each target audience.

  3. Justification for Project: Provide evidence (e.g., observations, data, expert testimony) that a need for the project exists. Reference any directly related sources on the citation page. Strong proposals include references to prior research, including needs assessments supporting the need for project activities.

    Grant writers submitting school forest proposals MUST also specify correlation(s) to the district's school forest education plan by referencing the relevant topic(s) and page number(s).

Girl looking through microscope

D. Dissemination

Outline plans to disseminate information about the project in order to increase visibility of the grant program. Include how your grant will positively influence those outside your target audience who are also working in the field of environmental education, in both the short and long term. Detail how the dissemination efforts may increase the visibility of the WEEB. You may want to consider using a press release, a newsletter article, or posting information about your event, product, resource, etc. on the EEinWisconsin website

Also consider sharing your project with your legislators or other local officials.

E. Project Evaluation

Provide details of how you will measure whether the activities accomplish the goals and objectives. Proposals that lack evaluation plans are rarely funded.

Proposals should have strong evaluation components designed to measure changes to members of the target audience. Indicate whether the project addresses demonstrative cognitive, affective, and/or behavioral changes. 

Evaluation techniques to consider include pre/post testing of target audience, review by outside personnel, surveys, etc. Use of both quantitative and qualitative assessment tools is encouraged. More information regarding the advantages and disadvantages of various assessment strategies is available on the Project Evaluation Protocol Assistance webpage.

Be sure to answer the following questions:

1. What are the expected changes in the target audience?

2. How will members of the target audience benefit/be affected by participation in the proposed project?

F. Staff Qualifications

Describe briefly the qualifications of staff members involved. Qualifications should correlate to the skills and knowledge needed to complete the activities assigned to that individual. Do not include resumes.

If a staff person will be hired to work on this project, summarize the desired qualifications for the position.

G. Continuation

One of the purposes of this grant program is to stimulate additional activities or projects after the WEEB funding has ended. Explain how project activities will be continued after funding has ended, what other activities or projects may result from this project, and where funding will come from.