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We use sound business practices in our operation in order to maximize effectiveness and efficient use of resources.

We challenge our student employees to set high expectations, while working in an environment of mutual support.

We promote responsibility and respect as cornerstones of a successful retail business.

To provide books, educational tools and UWSP apparel & gifts to the campus community and visitors.

To operate and maintain a sound retail facility.

To function as a training facility for student staff in developing standards of individual responsibility and job skills marketable in their future careers.

To provide excellent customer service to all who visit or use the services of the University Store.